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Digital Marketing / SEO professional

2.00 to 4.00 Years   Hyderabad   27 Jan, 2023
IDEATORS
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 2.0 - 3.5 Lakh/Yr
IndustryOthers
Functional AreaMarket Research (MR)Marketing / Communication
EmploymentTypeFull-time

Job Description

    Responsibilities
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation and content programming
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    Requirements and skills
    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • BS/MS degree in a quantitative, test-driven field

Keyskills :
seo analysisseo writing

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