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Head-Demand Generation

6.00 to 10.00 Years   Hyderabad   10 Aug, 2022
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 18 - 28 Lakh/Yr
IndustryIT - Software
Functional AreaProduct MarketingMarketing / Communication
EmploymentTypeFull-time

Job Description

    Hii !Greetings from MNR!Job Role - Head-Demand Generation.Department -Marketing.Indias No.1 HR Platform is looking for Head-Demand Generation in Hyderabad, candidates those who are really interested and ready to relocate may apply.3 Pillars- Building Awareness of Products & Services- Capturing Existing Demand & Turning It into Revenue- Optimizing Sales & Marketing Funnels for Better ResultWhat your day to day will look like:- Strategy: create and execute multi-channel demand generation strategies that are aligned to personas / audiences and our sales objectives to support pipeline and revenue goals.- Global Expansion: We are expanding in the USA and the Middle East; you will be handling demand gen for both the region and also help us plan our GTM.- Campaign Management: help construct and bring to the life marketing program and successfully create and roll-out out a highly targeted and broad demand generation program that engages and advances interest across the prospect and customer lifecycle.- Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.- CRO; own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize the online and offline programs to ensure CAC is in line with ROI goals.- Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product, and product marketing.- Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.- Analysis: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.- Lead Management: understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Eloqua, Marketo, Pardot, Ahref) and CRM systems (Hubspot) Juggle Multiple.Responsibilities-An effective leader needed to be a contradiction of sorts. Details are obsessed but keep the big picture in mind.In other words, The best marketing doesnt feel like marketing. -Tom FishburneWhat are our Key KPI 1. Qualified Pipeline Value2. Reach3. Growth by Channel & Buyers Persona4. CTR, CPL, CAC, LTVInterested candidates should apply asap or pin me on Whatsaap -hidden_mobileThanks & regardsNeetu Dhimanhidden_mobile

Keyskills :
demand generationsaasb2b salessoftware industry

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