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Vice President - Marketing - EdTech

9.00 to 14.00 Years   Hyderabad   06 Jun, 2023
Geekster
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Company Website: www.geekster.in Location: Gurgaon (WFH for now)This is a high impact role where you will be working directly with the Founding team. Key responsibilities would be testing and developing alternate channels, campaigns and strategies to maximize user acquisition at a sustainable cost and at real scale. Please apply only if you are comfortable working in a startup environment. Responsibilities: 1. Creating a marketing strategy and plan.2. Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness.3. Building brand awareness and generating innovative ideas to promote the brand/product.4. Creating content strategies based on the business objectives, category focus and audience segments through all channels (online/offline/social).5. Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).6. Building a high performing marketing team and ensuring effective coordination with other teams.7. Managing and reviewing the marketing budget.8. Keeping updated on market trends & competitor strategies. Skill Requirement: 1. Must have a degree in MBA or related field.2. Must have prior experience in a similar role.3. Must have good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.4. Must have demonstrated skill of getting things done i.e. a strong execution skills, building relationships and liaising with multiple stakeholders and thrive in matrix environments.5. Hands-on experience in a startup or a competitive environment would be a plus.,

Keyskills :
market trendscost controldeliveryproject managementmarketing strategyalternate channelsmarketing campaigns

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