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RBBABMService

2.00 to 3.00 Years   Kanpur   28 May, 2020
HDFC Bank Ltd
Job LocationKanpur
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

  • A.
  • Acquisition and Value Build Up: Achievement of new acquisition value and number plan for retail current accounts for the branch.
  • (responsibility on new acquisition plans/product mix etc.
  • will be basis the acquisition model ) Ensure overall value enhancement from the portfolio of customers handled.
  • B.
  • Portfolio Management: Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance Understanding the customer business and prepare customer profile Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
  • Proactively monitoring balances and controlling attrition.
  • C.
  • Product & Market Penetration: Focusing on Profile-based selling approach, for cross - sell of value added products/services acquisition of new to bank liability customer through referral of portfolio customers.
  • - Market Penetration Support catchment profiling for the branch for CA potential with the help of branch / sales team Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
  • Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch Increase SB , FD , RD , digital etc penetration to current accounts D.
  • Customer Engagement: Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process E.
  • Product Customisation: Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).
  • Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.
  • Customize current accounts to suit the requirement of the client and offer proper payment / collection solutions F.
  • Operations Ensure forms are filled properly and processes within TAT.
Skills
  • 1. Basic knowledge of banking products / services
  • 2. Good relationship management and presentation skills
  • 3. Effective communication and influencing skills
  • 4. Preferably having prior experience in sales / relationship management roles in banking (including branch banking or other banking verticals) or financial services.
QualificationsGraduation: Any Post-Graduation: Any Certifications: 1. NISM V-A Certification 2. IRDA Certification 3. NCFM Certification (Optional) 4. CAIIB (Optional) 5. Internal Certification 6. GI certification,

Keyskills :
branch salessales process branch bankinglead generation current accountbanking products value enhancementmarket penetration

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