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Content Production Specialist

5.00 to 10.00 Years   Kolkata   17 May, 2021
Philips Lighting India Limited
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaContent Development
EmploymentTypeFull-time

Job Description

Job TitleContent Production Specialist Job DescriptionWhat you ll do

  • Lead the execution and production of content in collaboration with other teams, from the concept phase to final delivery.
  • Lead the development and execution of exceptional, informative, and appealing content to attract our targeted audience and build customer preference and loyalty, based on deep insights into a wide variety of audiences, propositions and channels
  • Manage production partners to deliver innovative, state-of-the-art content from editorial to technical perspectives. Maintain an excellent network of companies, creative professionals, agencies, co-producers and partners within the local Signify country teams Define the quality standards for the development of content, working with the creative partners to develop and design the content based on the omnichannel approach. Ensure that quality and creative standards are met for the development, production and distribution of content in a cost-effective way.
  • Lead and handle communications and workflows, ensuring effective exchange of information and asset deliverables. Lead and provide clear briefings, to develop the communication materials for online and offline channels.
  • Serve as the main POC for all content-related matters; aligning and collaborating regularly with the Marketing Programs & Campaigns team, ensuring full transparency regarding project status and timelines. Handle and clearly communicate overall campaign timelines, project deliverables, and resourcing needs.
  • Identify and develop new story angles for existing projects, genres and recurring content opportunities
  • Navigate simultaneous demands, prioritize resources appropriately, and mitigate associated challenges.
  • Lead all aspects of projects to eliminate time-sensitive bottlenecks and produce high-quality creative expediently.
  • Run day-to-day escalations and troubleshooting of production challenges.
  • Responsible for the Publication of marketing assets through an asset library, optimizing tagging and search.
What you ll need
  • Working experience acting as a lead producer in a creative advertising agency or internal creative team. Strong track record of content development and solid experience in marketing
  • At least 5-10 years of experience running content production with an innate ability to lead multiple projects simultaneously, deliver on time, and passionately uphold our creative vision.
  • Deep experience executing brand and product strategies across various content types, also producing content for a wide variety of products covering a wide range of B2C & B2B audiences
  • Have solid experience with content planning and effective resource & project management.
  • Editorial expertise, with the ability to evaluate and give clear, constructive feedback on ideas, treatments, productions, etc.
  • A broad knowledge of all media production methods for creation and delivery
  • Specific knowledge of working with a DAM (digital asset management) tool, or similar content distribution tool and the associated processes.
What you ll get in return
  • Competitive salary depending on experience
  • Extensive set of tools to drive your career, such as a personalized learning platform, free training and coaching
  • Opportunity to buy Signify products with discount
What we promiseWe re committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team.,

Keyskills :
safetyqualityvariety of audiencesmedia productionquality standardsadvertising agencymarketing programsproduct strategiesconstructive feedbackcreative professionalsb2bb2cset

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