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Insights Partner

3.00 to 5.00 Years   Kolkata   15 Oct, 2021
Hoffmann-La
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

As described in Summary, this is an internal Market Research/Business Intelligence Position.Candidate need to be based out of Kolkata, West Bengal, IndiaAccountabilities:Single point of contact for all research & insight generation efforts within the state cluster, including

  • Primary / secondary research specific to brands, disease areas
  • Competitive intelligence
  • Patient journey mapping (if cluster-specific) and related research
  • Customer (prescribers & non-prescribers) insights
  • SoF-specific information pertinent to the respective cluster
Represent the cluster in the Insights Chapter as an active participant
  • Lead insight generation & collation activities from own cluster as required, given the chapter needs
  • Distill key insights from own cluster from time to time, and share as relevant fostering sharing of learnings across clusters
  • Support chapter initiatives to build new solutions for the affiliate e.g. participate in sprints called by the chapter as & when needed
  • Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required
Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
  • Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.
  • Influence maps in the cluster for different ecosystems and accounts
  • Customer belief-mapping estimates for various Roche products
  • Primary & secondary sales data analytics for the cluster
  • Disease-specific insights from the state for existing & new portfolio projections
  • State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc.
Lead various research projects aimed at fine tuning/informing hypotheses/approaches
  • Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans
  • Aid customization of pricing and PAP solutions (where feasible) basis business case rationale
  • Lead local market research needs for the state, including any for new launches
  • Support design of innovative solutions based on customer / account / patient level insights
Eligibility Criteria (Qualification and Experience)
  • Educational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school
  • Educational Qualification - Optional: Healthcare/pharma marketing/analytics
  • Overall Work Exp: 3 years of work experience in strategy consulting, or in a corporate strategy function
  • Relevant Work Exp: Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
,

Keyskills :
business casedata analyticsmarket researchsecondary salesresearch projectscorporate strategysecondary researchinsight generationstrategy consultingpapmapssalesdesignclustersprintsresearchbusinessstrategy

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