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Relationship Manager

3.00 to 5.00 Years   Ludhiana   14 Sep, 2021
Job LocationLudhiana
EducationNot Mentioned
SalaryRs 2.0 - 5 Lakh/Yr
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Dear Candidate,Greetings of the day!We are Hiring for,Relationship ManagerLudhiana location- Age below 33 years- CTC up to 5 L- Exp- 3 to 5 yearsFunction- Retail Sales Department- Sales & Distribution Reporting To - Cluster HeadSuperiors Superior - Regional Head Retail Sales Unit -Birla Sun Life AMC Ltd. Location- Ludhiana Business Asset Management Company1) Job Purpose Responsible for managing IFAs/BANKs/ NDs and achievement of the sales target expected from those set of distributors. To ensure attainment of maximum market share from these set of IFAs/BANKs/ NDs 2) Dimensions What are the areas (in quantitative terms) the job has an impact on Funtions Remarks

  1. Gross sales market share-10%/12%
  2. NewSIP Market share -10%
  3. IFA activation -51.00
3) Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone Organisation Context Job Context Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely IFA, ND, PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing POS, creating new POS to increase distribution base is an important element of the retail business.`Job Description` 3) Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone Key challenges 1. Activation One of the most important aspects of the IFAs/BANKs/ NDs channel is to increase activation of the POS i.e. maximum POS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them to ensure that they remain consistently active with us is a challenge. 2. High Market Share Creating top of the mind recall in the mind of the IFAs/BANKs/ NDs is another important challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share. 3. Training & Updation To update the IFAs/BANKs/ NDs a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently. 4. Practices adopted by competition To be able to sell your products in an environment where stiff competition forces market players to adopt various pricing and incentive strategies, which we may not be able to match. 5. Service issues Ensuring that all service related issues of IFAs/BANKs/ NDs and their investors are sorted out with a quick TAT. Servicing is a very critical aspect of the relationship and if issues are not sorted out in adequate time, it may lead to relationship turning sour with distributors4) Principal Accountabilities(a)AccountabilityTo achieve the allocated equity and debt sales targetSupporting Actions1) Profiling distributors and targeting them accordingly. 2) Ensuring timely communication of information and personally meeting them periodically. generation, focussed group discussions with investors(b)AccountabilityTo achieve the allocated PMS sales targetSupporting Actions1) Identify IFAs/BANKs/ NDs who have the requisite clientele for PMS and create awareness about our schemes and their performance among those distributors. 2) Accompany them on joint calls to meet their clients.(b)AccountabilityTo achieve the targeted amount of new SIPsSupporting Actions1) Focus on the unique offering in this segment to maximise sales. 2) To communicate and educate the distributors about its advantages and potential as a tool for wealth creation.(c)AccountabilityTo ensure that the targeted number of new investors (folios) is addedSupporting Actions1) Ensuring that maximum existing investors of all IFAs are investing with us. 2) To support distributors in new initiatives to help them increase their client base.(d)AccountabilityTo ensure maximum POS activationSupporting Actions1) To ensure widespread participation from all distributors and monitor these numbers on a regular basis. 2) To conduct regular presentations and training sessions on a large scale to help increase participation.Regards,HR Team

Keyskills :
channel salesdistributor handlingnismmutual funds salesamcbranch salesmutual fundsrelationship building

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