Assistant CMI Manager - PDC

Job Description

ABOUT UNILEVER:Be part of the world s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life giving us a unique opportunity to build a brighter future.Every individual here can bring their purpose to life through their work. Join us and you ll be surrounded by inspiring leaders and supportive peers. Among them, you ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we ll work to help you become a better you.Do you want to be part of a startup and at the same time create new capabilities for HUL Are you interested in building a new and exciting beauty business which is digital & ecommerce first Do you want to build skills and capabilities which will be relevant in the ever-changing world We are building a team that aims at harnessing the huge potential in BPC which the new digital ecosystem has presented and create a digital-first, future-fit portfolio of niche brands and benefit segments for HUL. Along the way, you ll learn a ton & have fun.BackgroundDigital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.About the roleThe PDC Insights Analyst will be part of the South Asia PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social, search, reviews, web analytics right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.ResponsibilitiesPrimary Responsibilities

• Translate internal briefs into analytical projects (to include refining the initial brief and asking the right questions , working through potential hypotheses and storyboarding the output)
• Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social media and business data
• Building and testing basic queries on in-house social media and search data tools

• Building and maintaining dashboards for internal customers using internal visualisation tools
• Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
• Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
• Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

Secondary Responsibilities

• Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
• Proactively flags any workloads issues or problems to the PDC Lead and identifies opportunities for new types of work based on demand
• Updates workflow trackers
• Uploads briefs & deliverables to PeopleWorld

Interfaces

• Market: The role will have local scope and deal with a specific market and its brands (BPC South Asia)
• The job holder will not have any people management responsibilities
• The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved
• The job holder will have to ensure that briefs are completed by the analytical pool to the required standard and in a way that answers the original request

Skills and Experience

• Experience in an analytical role and providing insight and recommendation based on analysis
• Some experience of using analytical tools
• Some data modelling or query building experience
• Experience of insight generation and storytelling in a corporate context, and crafting clear, compelling messaging

,

Keyskills :
social mediacase studiesweb analyticsdata modelingconsumer goodsequipment supplydigital marketingpeople managementbusiness strategyprint advertising