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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | Marketing / Communication |
EmploymentType | Full-time |
- 8 to 9 years of prior experience in the performance marketing domain, knowledge of media & entertainment industry preferrable.- Post-Graduate - MBA from a good institute- Work experience with agency as well as on client side would be preferrable.- Drive the strategy, execution, and analysis of marketing campaigns to drive growth in subscriber base and customer engagement across various marketing channels- Lead the development of integrated marketing plans in conjunction with the product, content and other cross-functional partners maximizing marketings impact on achieving business goals and marketing KPIs- Define and articulate target audiences, unique selling propositions, cultural/competitive context, and communications strategies- Liaison with CBO and other key stakeholders to understand the goals and growth strategy for Zee5 in each of the key international markets- Analyze marketing and subscriber performance relative to forecasts to provide recommendations for optimization- Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey- Drive initiatives to achieve subscription targets both on Zee5 platform using digital/performance marketing activities and on business alliances using customer acquisition activities- Determine marketing technology tool needs and data collection to continually improve the direct to consumer experience and shape products that build brand equity, grow and retain subscriber base- Drive marketing campaigns leading to increase in new users on the platform alongside engagement and retention of existing users- Drive initiatives to improve month on month media efficiency by lowering the cost of user acquisition for AVOD and SVOD campaigns and improving on platform engagement matrix- People and Capability Development- Ensure team members maintain strong relationships with key internal and external stakeholders- Encourage team to develop a solutions driven approach in partnering with external stakeholders to drive brand equity of the company,
Keyskills :
financeadvisorycompliancereportingclient sidebrand equitygrowth strategycorporate liaisonbusiness alliancescustomer engagementmarketing campaignscustomer acquisitionintegrated marketingmediaentertainment