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Brand Manager

4.00 to 9.00 Years   Mumbai City   01 Aug, 2021
RiverForest Connections Private Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Roles and ResponsibilitiesJob PurposeSupport the revenue generation and evolution of a key business portfolio by developing insightful communication and creating outstanding experiences, across digital and offline channels. It involves monitoring competitive landscape, in-depth understanding of the digital native consumer and strong project management skills to collaborate with multiple partners (Brand agencies, production houses, digital & direct marketing agencies to name a few).Utilize various tools to create and test communication. Ensure that every piece of communication tells a compelling story, one that leads to brand love. Understand consumer buying journey, and formulate Go-To-Market strategy encompassing every touch-point. Follow the brand planning process and execute projects within agreed TAT and budget. Track, analyze and publish results.Key Skills

  • We are looking for someone who knows how to jam with their fam, who is a passionate stan
  • A curious marketer with presence on most community platforms (Insta, Twitter, Tik Tok, Snapchat, Clubhouse and more)
  • A multi-tasker, an excellent collaborator and effective communicator
  • Someone who is extremely proactive and has an entrepreneurial mindset
  • Has working knowledge of Brand Management & Communication Development for digital & offline media
  • Has the ability to identify & incorporate consumer insight from research to create communication
  • Can evaluate creatives relevant to the media (digital/social/film scripts & edits/print/direct marketing to name a few)
  • Has an understanding of relevant production process for communication output
  • Knows about the competitive landscape & current trends in marketing
    • Experience Required
    • Minimum relevant experience in years: 5-8 years
    • Experience in brand marketing, advertising, account planning, app marketing, D2C marketing
    ,

    Keyskills :
    marketingadvertisingbrand managementsalesatlbrand planningbrand marketingdirect marketingaccount planningconsumer insightmanagement skillsproject managementrevenue generationcompetitive landscapecommunication developmenttatjamd2cbrand

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