Brand Manager - Marketing - Mumbai

Job Description

Roles and ResponsibilitiesJob PurposeSupport revenue on key portfolios by creating compelling communication for Brand and Direct Marketing campaigns across digital & offline channelsIt involves monitoring competitive landscape for the portfolio of products managed. In-depth understanding of consumer buying journey to create sharp communication brief for creative agencies (Brand agencies, production houses, digital & direct marketing agencies)Evaluate & test communication with consumers to ensure comprehension, likeability and intent.Follow the brand planning process and execute the Go To Market strategy within agreed TAT, process and budget. Track, analyze and publish results.Job ResponsibilitiesRevenue Impact1.Support 25% digital unassisted businessfor key products2. Develop contextual & relevant communication for identified journeys to support digital unassisted3. Ensure communication quality & consistency across channels/media is maintained4. Closely work with channel owners to ensure error free and timely deploymentof communicationBrand Management1. Execute interventions to strengthen or create a brand attribute2. Create & execute acts to manifest brand purpose for products in the portfolio3. Develop content for brand marketing as per calendar for scoped opportunities4. In order to make data driven brand decision, keep updated on emerging trends through market visits, be part of the customer research process, research presentations and knowledge of competitionProduct Marketing1. Do competition mapping, get in-depth understanding of consumer buying journey to create sharp communication brief2. Work towards creating product positioning that will differentiate the product in the consumer s mind3. Develop compelling communication as per arrived product positioning4. Evaluate & test communication with consumers to ensure comprehension, likeability and intent5. Execute GTM-integrated 360 degree launch, track, analyze and publish results.6. Develop communication for customer onboarding, usage& retention (CLCM)Direct Marketing Campaigns (For Campaigns communication)1. Support incremental business by developing persuasive and engaging channel specific communication e-mail, SMS, digital banners, CP banners, notifications for campaigns2. Create and test subject lines for achieving higher than industry higher Views (Open rate)by leveraging Artificial Intelligence based subject line prediction tool3. Create communication using behavioral economics learning, to achieve higher response (click rate/CTR)4. Develop narrative basis customer behavioral profile segments for on ground sales & digital channelsInnovations1. Innovative campaign / product / process ideas or ACTs created in accordance to the proposition and executed to create high staff and customer engagement Catchment area marketing1. Create communication templates for products in portfolio and brand for use byRegional Marketing team Pan India2. Support communication requirements of on ground activation campaigns Pan India by Regional Marketing teamProcesses1. 100% adherence billing2. Timely track and publish campaign results3. Execute GTM within TAT as per PEKey Skills1. Working knowledge on Brand Management& Communication Developmentfor digital & offline media2. Ability to identify & incorporate consumer insight from research to create communication3. Knowledge of Competitive landscape& current trends in marketing4. Ability to create sharp communication brief based on consumer insights, product & market understanding5. Creative evaluation relevant to the medium (digital/social/film scripts &edits/print/direct marketing etc)6. Understanding of relevant production process for communication output7. High on Interpersonal skills to deliver by working,

Keyskills :
marketingadvertisingbrand managementsalesatlbrand planningbrand marketingemerging trendsdirect marketingconsumer insightconsumer insightscustomer researchproduct positioningmarketing campaignscompetition mappingmessaging platformsinterpers