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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Management Consulting / Strategy |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Overall lead Category performance for Mobile Devices (Incl Locked Devices) & AccessoriesSenior Category Manager (Smartphone Category)(Indias biggest E commerce company) - Conceptualizing and executing Route-To-Market strategies for multiple series of smart phone launches online . - Successfully launching new smart phone models across price and consumer segments. This includes the spectrum of mass segment launches and premium launches. Accomplished success of all the launches by ensuring a meticulous end to end product life cycle plan, starting from route to market strategy for the launch to price interventions during the lifecycle of product basis competition landscape.- Decision maker in Performance marketing and consumer acquisition (SEM, RE-Targeting, Affiliates) initiatives of the Business unit.Managing the P/L for the category for a profitable and sustainable business.- Negotiating and executing end to end deals for Smartphones Category in liaison with multiple stakeholders both within the organization and with partner organizations- Co-created products relevant to the current Smartphones environment along with brands to ensure Profitable PLCs. Own, set-up and track output metrics for each product (Revenue, P&L, Adoption & ROI) - Created brands from scratch and made them relevant in the Indias Smartphones ecosystem by building/launching relevant products, consulting on ideal GTM, planning SCM and signing long term partnership agreement with the brands- Successfully managed deliverables with cross functional teams like Operations, Logistics, Customer Care, Category/Central Marketing & Business Finance to achieve Categorys objectives.- Anchored all aspects of online marketing, content development, digital advertising, and measurement,
Keyskills :
marketingsalescustomer careproduct life cyclebusiness financecorporate liaisonvendor managementlife cycleonline marketingmobile devices