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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Sales / BD,General / Other Software |
| EmploymentType | Full-time |
Roles and Responsibilities-
- Crafting the right marketing mix for each market (including pricing, positioning, product; packaging) - Lead the Cross-Functional Project Team for delivery of project. (including RD, SC, Finance, CMI) - Lead packaging development for the innovation - Lead product development and testing for the innovation - Brief and create communication for delivery along with the innovation in each market (working in conjunction with CMI Creative Agencies) - Lead 360 degree asset creation (TV, Print, POSM Digital) - Lead processes for gate keeping including business cases, investment proposals, country meetings and gate documents. - Market, Category Brand assessment for each of the markets responsible - Liaise with local teams to ensure projects fits country requirements and scope - Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium MT. - Activate through digital only communications/ influencer marketing model relevant to size, aspiration and TG of the range - Deliver omnichannel marketing to ensure offline online actions on this portfolio are seamless. In this we expect the incumbent to be proficient in understanding and use of PRM and data.
This is a 6 months project requiring your full time capacity based out of Mumbai.
Skills Required- Master Degree within Marketing or Business Administration. - Excellent written and verbal communication skills in English - 1.5-2.5 years of experience in marketing or marketing services - Strong Project Management skills. Experience in leading cross-functional team to deliver projects. - Understands customers and shoppers. - Has an experience in development and launch of consumer and shopper relevant innovations and relaunches. - The candidate should display very high Bias for action, global mindset, consumer centricity project management skills - Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands ; consumers, Sense of Aesthetics, Analytical Thinking
,Keyskills :
marketingadvertisingbrand managementsalesatlbias for actionnew product developmentit servicesmarketing mixpublic relationsbusiness planningmanagement skillsproject managementmarketing strategyproduct developmentcommunication skillsverbal c