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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Operations Management |
| EmploymentType | Full-time |
Position: DGM/ Head - Marketing (Leading Co in the Building Materials Industry)Role:- To lead the marketing function for creating brand affinity for the Company in the market and gain market share through marketing campaigns and other means- Grow the market for the Companys products in the B2B & B2C segment by creating a premium position in the market for the products and the Corporate brand - Responsible for market research & product development along with continuous process improvement.- Excellent category and customer understanding in the market across all customer groups- Overseeing both digital and non-digital communication channels to create awareness for the brand- Responsible for new product / solutions development by identifying market potential, ensuring product development and product evaluation in market. Create a business plan to test launch and finalize on the business plan for solutions launch.- Will be responsible for both customer marketing and product management- Will be the custodian of the brand and create ATL communication both TVC and digital platforms thereby enhancing the brand image of the company- Responsible for competition analysis & benchmarking in similar and substitute markets. Tracking performance and volume generation of competitors products. - Will head a team of 15-20 members, including Product Managers, Branding/ Customer Marketing & Digital Marketing professionalsRequirements:- Educational Qualifications: BE + MBA from a good institute- 12-15 yrs of experience in Marketing, preferably from the Building Materials Industry. The Company is also open to candidates from other Industries- Should have good experience in Product Management, Brand Management, Brand Communications, Digital Marketing and Consumer Marketing- Strong exposure to Digital Marketing and Consumer Marketing is required, besides Brand Management- Should have shown consistent results over the course of his/her career- Should be good at Relationship Building and working along with other stakeholders- Should have a passion for Marketing- Should have good oral and written communication skills- Should be a keen observer of marketing trends amongst competition and should be able to spot trends and opportunities early- Should have very high learning ability, if from another Industry- Work history should exhibit job stabilityLocation: MumbaiThis position is for a Client of Vertex which is a Leading Company in the Building Materials IndustryThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,
Keyskills :
market shareconsumer marketingbrand managementbuilding materialscustomer marketingmarket researchproduct managementdigital marketing