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Digital Marketing Manager - Education

3.00 to 5.00 Years   Mumbai City   02 Aug, 2021
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

- Experience in setting up and optimizing Google AdWords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints - Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools) - Proven working experience in digital marketing - Up-to-date with the latest trends and best practices in online marketing and measurement - Experience in optimizing landing pages and user funnels - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate- Transforming from agency driven to in-house digital marketing functioning- Supporting in building in-house digital marketing function- Cost optimization and lead generation, New product development,

Keyskills :
seodigital marketinggoogle analyticsmarketingadvertisingnew product developmentsocial medialanding pagesgoogle adwordslead generationonline marketingcost optimizationdigital campaignsanalytical ability

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