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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Head Brand & Digital Marketing - BFSI/ Financial Services - Batch 2010-12 - The Head of Brand & CX will be the custodian of the brand, customer experience (NPS) and digital customer service.- Create a brand identity based on research about how our brand is currently positioned in the market- Communicate our brand personality externally & internally- Lead the thinking on overall strategy, customer insights, brand planning and budget management across the various geographies - Develop annual and product specific brand promotion plans for various media- Define and direct brand strategies for demand creation & lead generation and build lead nurturing mechanisms- Strategize and execute brand content development to build social presence and drive innovation to break the clutter & monotony in the category- Monitor brand performance and external environment via appropriate tools to identify trends and actionable consumer insights and take corrective actions as required to meet business objectives.- Own Tech-for-Customers - Website, Customer Portal, Digital Service through chat based solutions- Define customer journeys on above assets- Own the UX / UI and front end development (HTML/JS)- Functionality requirement management and UAT- Measure and own the Net Promoter System for the organization- Manage voice of customer solutions- Structural Interventions to redefine org process around customers- Training & Improvements across functions- Rewards & Recognition to build and inculcate the Customer Obsessed culture org wide- Own and set up customer Experience data analytics for data backed CX decisions - Mandatory Qualification - Full time MBA/PGDM from a premier B-school- Mandatory experience in Brand Management and Exposure to lead tech initiatives for customers,
Keyskills :
front enddata analyticsbrand planningbrand identitylead generationbrand promotioncustomer portalbrand managementdigital marketingconsumer insightsbudget managementcustomer journeysbrand personality