Head- E Commerce Marketing and Operations

7.00 to 12.00 Years Mumbai City 29 Dec, 2021

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Internet / E-Commerce
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

Job descriptionRoles and Responsibilities

Strategy

Conduct Research on Categories, Competition, Product Range, Bestsellers, Keywords
Research potential categories & subcategories to identify new growth opportunities

Products Catalogue

Create & optimise product listing thats built to convert & sell (Title, Description, A+, EBC)
Establish products asAmazon Choicethrough Organic Rank & PPC

PPC Campaigns

Achieve desired ACOS by defining search terms, create campaigns, test PPC bid strategy
Liaison with teams for Creatives & Content - (Sponsored Ads, Carousels, Videos, Display)
Participate in seasonal sales, construct deals & offers. Run daily lightning deals, offers

Analytics

Analyze KPI and publish performance reports to boost Sales, RoaS, Sessions, Conversion, Category Rank, Reviews.
Conduct sentiment analysis on Customer Reviews to draw consumer insights.

Operations

Establish relation with category leaders for Amazon sponsored program
Liaison with Supply Chain team to maintain delivery speed & multi location inventory
Liaison with company stakeholders for team collaboration

Desired Candidate Profile

5+ years proven track record in marketplaces marketing[Amazon.in mandatory]
Hands-on experience in PPC paid media marketing, marketplace organic ranking
Experience with other marketplaces such as Flipkart, 1 mg, Pharmeasy added advantage
Strong analytical mindset with data driven decision making

RoleMarketing and Communication - OtherIndustry TypeInternetFunctional AreaMarketing & CommunicationEmployment TypeFull Time, PermanentRole CategoryMarketing and Communication - OtherEducationUG :Any GraduateKey SkillsPaid media MarketingPPCMarketplace marketingOrganic MarketingMarketing OperationsE-commerceAmazon

Keyskills :
sentiment analysismaterial handling equipmentsupply chainbid strategycorporate liaisonppckpiteam collaborationpaid mediasalesmedia marketing

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Head- E Commerce Marketing and Operations

Job Description

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