Marketing Manager - Market Insights and New Launches

0.00 to 1.00 Years Mumbai City 29 Dec, 2021

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Medical / Healthcare
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

(1) Market Insights and new launches

Lead India launch power house framework to propose relevant new launches for India and accelerate new launch approvals
Prepare business case for new launches working with pricing team to ascertain the right price corridor for the product
Input key market trends in bi annually Roche global meetings for each business area (BA)
Prepare quarterly competitor trends by BA; check the quarterly reports from competitors and draw growth trends.
Conduct market assessments on potential new launches based on insight gathering and research surveys with labs and clinician stakeholders, competitor analysis, SWOT following the Launch powerhouse framework
Propose pricing strategy and segmentation, targeting and positioning for new launches
Drive new launch adoption in collaboration with sales and co create and measure success KPIs
Drive launch execution activities for Year 1 and generate leads
Co-create and implement marketing plans for RDIN s new launches including rewards and recognition programs for new launch adoption
Drive weekly/monthly cross functional new launch plan meetings
Drive, Manage and Evaluate marketing campaigns and monitor impact on new launch adoption and focus disease area sales
Lead IVD market data tracking along with global for India market across portfolios
Develop in-house insight hub for key disease areas based on customer insights, customer and patient persona mapping and competitor insights
Strengthen and develop KOL advocates (including Lab and clinicians) to drive impact of focus parameters amongst key stakeholders
Developing crisp and impactful marketing collaterals for stakeholders- labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Communications
Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms
Represent affiliate in best practice sharing at APAC and global forums

(2) Liaising and networking

Responsible for working closely with External vendors, Logistics, RA, MSA, RPS, Supply Chain, Finance for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements

3) Commercial

Conduct market researches to gather specific insights on Roche value proposition via customer questionnaires and focus groups; survey on competitive prices, demand, value of product

(4) Customer

Drive monthly competitor attack campaigns with ready reckoner for sales and RPS
Conduct Marketing/Scientific training programs for internal and external stakeholders followed by evaluation and monitoring
Collaborate with sales colleagues to retain and grow top customers and convert new opportunities
Assist labs/hospitals in co-branding opportunities for new launches

Job Level:Individual contributor,

Keyskills :
market databusiness caseadvertisingsupply chainmarketingbrand managementsalesbusiness developmentpricing strategyfocus groupsdata trackingpower house

APPLY NOW

Marketing Manager - Market Insights and New Launches Related Jobs

Sales Officer

Acme Services Private Limited

5.00 to 10.00 Years Mumbai City 24 Apr, 2024

Keyskills :
primary salessales

View & Apply
Physiotherapist

M/S LANDCRAFT RECREATIONS PRIVATE LIMITED

5.00 to 10.00 Years Mumbai City 24 Apr, 2024

Keyskills :
outpatient orthopedicsshoulderorthopedic rehabilitationmonitoringphysical therapyhealthcareergonomicsmanual therapyphysiotherapy

View & Apply
Urgently Required | Customer Support Executive | In BPO | Top Cities

JS Consultancy Services Hiring For For Top Cities

0.00 to 4.00 Years Mumbai City 24 Apr, 2024

Keyskills :
customer supporttele salesinbound processvoice support

View & Apply
Urgently Required Customer Support Executive in BPO at Thane, Mumbai

JS Consultancy Services Hiring For MajiwadaThane, Mumbai

0.00 to 4.00 Years Mumbai City 24 Apr, 2024

Keyskills :
tele salescustomer supportoutbound salesoutbound callinginbound callscustomer serviceoutbound tellecallinginbound processtele caller

View & Apply
Hiring For Customer Service Executive -Banking process( Day Shift )

Varda HR LLP

0.00 to 4.00 Years Mumbai City 24 Apr, 2024

Keyskills :
customer satisfactioncustomer carevoicecsecustomer supportcustomer servicebanking voicecsrfresher

View & Apply
Customer Care Executive

ARYAN TECHNOLOGY

0.00 to 4.00 Years Mumbai City 24 Apr, 2024

Keyskills :
customer carecustomer service systemscustomer service managementcall center operations

View & Apply
Field Sales Representative (Male)

MIVIAN INTERNATIONAL PRIVATE LIMITED

2.00 to 7.00 Years Mumbai City 24 Apr, 2024

Keyskills :
field salesfield sales management

View & Apply
Urgent hiring for customer support executive.

Aaish Solutions

1.00 to 4.00 Years Mumbai City 24 Apr, 2024

Keyskills :
customer servicecustomer care

View & Apply
Customer Care Executive

Aaish Solutions

1.00 to 5.00 Years Mumbai City 24 Apr, 2024

Keyskills :
voice processcustomer servicecustomer supporttamil speakingtelugu

View & Apply
Sr Executive Marketing -Mumbai

PMS Consulting Hiring For Reputed MNC Company

2.00 to 7.00 Years Mumbai City 24 Apr, 2024

Keyskills :
marketingmarket research

View & Apply

Marketing Manager - Market Insights and New Launches

Job Description

Marketing Manager - Market Insights and New Launches Related Jobs

Sales Officer

Physiotherapist

Urgently Required | Customer Support Executive | In BPO | Top Cities

Urgently Required Customer Support Executive in BPO at Thane, Mumbai

Hiring For Customer Service Executive -Banking process( Day Shift )

Customer Care Executive

Field Sales Representative (Male)

Urgent hiring for customer support executive.

Customer Care Executive

Sr Executive Marketing -Mumbai

Jobs By Category

Jobs By Skills

Jobs By Location

Main Menu

Jobseekers

Employers