National Lead Sales and Marketing -Staples, commodities, agro products

Job Description

Job Responsibilities:Accountable for achieving the sales revenue target for the brand along with having P&L responsibility, through products categories, channels of trade.Driving growth and profitability of the brand through collaboration with various stakeholders.To establish the said brand as a prominent competitor in its category and achieve the target sales.In-market performance and data-led development of brand strategy: To develop, maintain and publish the analytical frameworks that help evaluate, improve and facilitate management decisions on the brands.This would cover all aspects of the business including - category landscaping, SKU-wise and geography-wise understanding of the brand / category, deep understanding of the marketing mix of all competitors (pricing, market shares, velocities, margins and other key metrics), and co-ownership of profitable, sustainable sales growth for the brand/sMargin Improvement: Constant focus on margin enhancement ideas and driving of projects that deliver to this objective for the brand portfolio.Responsible for expanding the brand share while closely working with category team and other stake holders to increase channel share for the Brand.Responsible for driving the brands across channels such as MT, GT, ecommerce & other alternate channelsTo achieve brand objective by converging closely with the Manufacturing and Supply Chain team to ensure availability of stock, identify gaps in actual production and planning and ascertain that inventory is up to date in DCs and stores.Innovation and New Product Development: Drive ongoing new product ideas in the pipeline and identity new opportunity spaces. Lead cross functional teams to deliver launches on time and within budgets.Brand Development and Activation: Develop and execute all brand marketing mix elements - including product, packaging, communication (traditional media + digital + PR) and flawlessly execute of all marketing initiatives. Work closely with Channel Sales teams to ensure strong share of shelf, in-store presence and growing sales and velocity of our brandsIdentifying areas where promotion is needed, work closely with Business leaders and drive the same to expand brand share in various channels.Intersect with the various functional team (Supply chain, Marketing, packaging, Quality etc) to ensure improvements in existing product portfolio.Maximize brand potential and expanding brand share to drive top and bottom lineBusinessKnowledge:Should possess high degree of business acumen and must have good understanding of P&LGood Communication skillsResult orientedAbility to work under pressure and high on agilityExceptional organizational and strong project management skillsAbility to use big data for building brand plansHigh consumer orientationInfluencing & negotiation skillsExcellent leadership and communication skillsAffective people management skills and stakeholder managementInquisitive and self-starterInquisitive Personality: Willingness to learn holistic Brand Management and SalesSpeed of execution : quick mind to market orientationInterpersonal skills: People skills for effective coordination and executionPeople Skills: Ability to drive convergence with various stakeholders Job Responsibilities:Accountable for achieving the sales revenue target for the brand along with having P&L responsibility, through products categories, channels of trade.Driving growth and profitability of the brand through collaboration with various stakeholders.To establish the said brand as a prominent competitor in its category and achieve the target sales.In-market performance and data-led development of brand strategy: To develop, maintain and publish the analytical frameworks that help evaluate, improve and facilitate management decisions on the brands.This would cover all aspects of the business including - category landscaping, SKU-wise and geography-wise understanding of the brand / category, deep understanding of the marketing mix of all competitors (pricing, market shares, velocities, margins and other key metrics), and co-ownership of profitable, sustainable sales growth for the brand/sMargin Improvement: Constant focus on margin enhancement ideas and driving of projects that deliver to this objective for the brand portfolio.Responsible for expanding the brand share while closely working with category team and other stake holders to increase channel share for the Brand.Responsible for driving the brands across channels such as MT, GT, ecommerce & other alternate channelsTo achieve brand objective by converging closely with the Manufacturing and Supply Chain team to ensure availability of stock, identify gaps in actual production and planning and ascertain that inventory is up to date in DCs and stores.Innovation and New Product Development: Drive ongoing new product ideas in the pipeline and identity new opportunity spaces. Lead cross functional teams to deliver launches on time and within budgets.Brand Development and Activation: Develop and execute all brand marketing mix elements - including product, packaging, communication (traditional media + digital + PR) and flawlessly execute of all marketing initiatives. Work closely with Channel Sales teams to ensure strong share of shelf, in-store presence and growing sales and velocity of our brandsIdentifying areas where promotion is needed, work closely with Business leaders and drive the same to expand brand share in various channels.Intersect with the various functional team (Supply chain, Marketing, packaging, Quality etc) to ensure improvements in existing product portfolio.Maximize brand potential and expanding brand share to drive top and bottom lineBusinessKnowledge:Should possess high degree of business acumen and must have good understanding of P&LGood Communication skillsResult orientedAbility to work under pressure and high on agilityExceptional organizational and strong project management skillsAbility to use big data for building brand plansHigh consumer orientationInfluencing & negotiation skillsExcellent leadership and communication skillsAffective people management skills and stakeholder managementInquisitive and self-starterInquisitive Personality: Willingness to learn holistic Brand Management and SalesSpeed of execution : quick mind to market orientationInterpersonal skills: People skills for effective coordination and executionPeople Skills: Ability to drive convergence with various stakeholders

Keyskills :
brand developmentbusinessmarketing mixmodern tradelaunchesnew product ideassupplyplanningsales growthalternate channelsmarketingdcsbrandcontinuous improvement facilitationpipelinebrand managementchannel salesbrand marketingsupply chain