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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Internet / E-Commerce |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
About Purplle -Founded in 2012, Purplle.com is one of Indias largest e-beauty destinations with more than 7 million monthly active users. The beauty e-tailer has over 1000+ brands with nearly 50,000 products, available on its website and app. Purplle.com recently closed a $45M deal from Verlinvest, Sequoia Capital India, Blume Ventures & JSW Ventures.Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. With over 800 employees and growing at more than 90% percent year-on-year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.About the Role -- Gathering insights on new product categories & using them to create product briefs- Evaluating product samples, and managing sample testing & feedback- Finalizing product claims & features for final launch- Evaluating market scenario, competition, & price points to find relevant gaps in the market- Evaluating packaging options, relaying briefs to packaging team, & finalizing packaging options- Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines,
Keyskills :
launch productsproduct categoriesbrandvibesclaimsbriefssearchtestingcapitaloptionssequoiascenariokeywordsfeaturesshoppingpackagingevaluationmilestonesdevelopmentsLaunch Events