Petronas Lubricant - Category Manager

Job Description

About Company : PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 100 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 28 countries, managed through regional offices in Kuala Lumpur, Beijing, Turin, Belo Horizonte, Chicago, and Durban.PETRONAS Lubricants International is the technical resource behind PETRONAS Technical Partnership to the MERCEDES AMG PETRONAS Formula One Team, and is responsible for the design, development, and delivery of the Fluid Technology Solutions- with customised lubricants, fuel, and transmission fluids to power the Silver Arrows. Currently ranked among the top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company at the forefront of the industryPOSITION PURPOSE :Category management & Brand Awareness :- Lead the category with thought leadership and gear up business for market challenges- New product opportunity basis market mapping and execution by liaisioning with business head, supply chain, finance and technical.- Developing long term strategy for Passenger Car Motor Oil (PCMO) to be future ready in conjunction with developing technology and environment norms- Analyzing data & insights to determine industry and consumer trendsSegment focus on developing volume/market share- Drive Automotive Personal Mobility and core brands focus and portfolio rationalization to optimize volume/ market share/ EBITDA- Monthly product/sku/category wise sales trend analysis and driving distribution basis co-ordination with sales, supply and procurement team- Identify market opportunity to become formidable No.1 or 2 player in given space of categoryKey Accountabilities :- To create Brand & Product awareness- Pricing ownership- Understand and drive price realizations across the value chain and consumer/retailer/distributor.- Recommendation of trade schemes and price changes basis cogs/competition price movements/revenue targetTopline volume & bottom line EBITDA delivery for the PCMO :- Co-ordination with sales team for volume delivery- Ownership and execution for schemes/pricing/EBITDA for Personal Mobility category(PCMO)- Product brand communication/visibility for Personal Mobility(PCMO)- Activation for Personal Mobility brands to create brand and sales impact in market- Creating and executing segment wise communication modules for Automotive ProductsPrepare and execute category business and brand plan :- Generate Consumer insight based category plans- Drive sales volume & profitability of portfolio as per objective- Drive Sales volume & profitability of Focus products / pack as per objective- Distribution/Outlet penetration for category/key products as per objective- Driving the strategic price positioning of category as per business and brand plan- Ensure Quality and impact of brandKey Challenges :- Build the category with right market interventionsBEHAVIORAL SKILLS : (Attitude, Aptitude and Abilities)Leadership, Collaborative & presentation skillsExcellent interpersonal skills.TECHNICAL SKILLS : (Skill set required to do the job- Tools, Technical Knowledge, and Certifications etc)- Sound knowledge of Traditional & Digital Marketing, including Market Research- Excellent & proven track records on maintain hygiene, excellent sales & team spirit.- Should hold good knowledge in category marketing domainEssential Experience and Expertise :Desired Experience : MBA in Marketing from Premier Institute with 8 - 12 Yrs. of relevant work experience in category management, experience in sales will be an added advantageRequirements :- Preferably has experience in a sizable company that involves multiple stakeholder mgt.- Has good commercial mindset for managing margin and costs.- Stakeholder engagement skill is critical- Ability to work with external strategic partners.- Domestic travel (normal frequency) is required to workCommunication and Working Relationship (Internal/External) :Internal : Entire sales team & Non-sales functionGlobal & APAC MarketingExternal : Channel Partners, Vendors etc,

Keyskills :
salesmarketingretailsourcingpricingdigital marketingproduct awarenessthought leadershipcategory managementautomotive productsstakeholder engagement