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Product Manager - Digital Gold Loan

4.00 to 7.00 Years   Mumbai City   06 Jun, 2023
Native
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaProduction
EmploymentTypeFull-time

Job Description

    Role : - Work with the Internal team and Manage all the aspects of the product lifecycle, including strategy, conceptualization, user research, feature requirements, user interface, prototyping, underwriting, rollout, and enhancements - Work closely with the design and engineering team for product deployment, marketing, and business teams to drive product adoption- Undertake Customer Immersions & Journey Mapping across offline & online touchpoints to create a best-in-class buying process, driving engagement via statistics and insights- Ensure discoverability of website to aid SEO growth & Optimize for higher conversions- Maintain constant external links to ensure strategy implementation remains relevant to drive the growth strategy- Use marketing automation tools to meaningfully engage with the customer across the policy lifecycle, with persuasive intercepts- Build capabilities to ensure the brand stays relevant - chatbots, WhatsApp, voice, speech to text, live chat, vernacular etc- Disciplined experimentation with new models & platforms for higher business benefits Requirement : - 4-7 years- experience in a Product Owner role, preferably in a fast-paced start-up environment that runs in an agile manner - Preferred work experience in E-com., Fintech and/or financial product companies on products - website, conversational interface products, marketing automation tools etc- MBA from Tier - 1 institute - Hands-on experience with all the stages of the product lifecycle with an ability to take tough decisions on critical product features- Adept at using Google Analytics, CRM systems, MS Office, design tools etc- Strong presentation, analytical and communication skills are required,

Keyskills :
marketing automationmarketingseostrategy implementationsalesproduct developmentchat

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