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Search Engine Optimisation

5.00 to 10.00 Years   Mumbai City   14 May, 2021
Jaro Education
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD,Web / Mobile Technologies
EmploymentTypeFull-time

Job Description

Opportunities dont happen. You create them. Marketing Department

Search Engine Optimization / Search Engine Marketing

Job Details

  • Analyze websites and document changes required for SEO.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
  • Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.
  • Develop and implement link building strategy
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Optimize copy and landing pages for search engine marketing
  • Proactively make strategic PPC campaign recommendations.
  • Research and analyze competitor advertising links
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Web development experience is a plus.

Job Skills

  • Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
  • Strong independent decision-making, organizational, planning and problem-solving skills
,

Keyskills :
search engine marketingsearch engine optimizationkey metricsdata modelingsearch enginelink buildinglanding pagesbid managementweb developmentproblem solvingcontent creationcommercial modelscustomer acquisitionoptimization strategiescreative

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