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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Job Category: Digital MarketingJob Type: Full TimeJob Location: MumbaiCandidates with 6 to 10 years of experienceDesigning Digital Media Strategies that consists of Social Media and Digital Media BuyingTo identify and reach target audiences, as well as evaluate campaign success. Optimize ad campaigns according to geographic exposure, frequency, time spans and more. Planning short- term and long- term strategies for customer acquisition and brand awareness. Optimize media marketing campaigns to increase brand awareness and help achieve business goals. Evaluate the success of media strategies and campaignsTo create implement programatic campaigns for all business verticals of the company. Identify target audiences and understand their behavior and habitsDetermine the best media outlet mix for our campaignsFamiliarity with campaign evaluation metrics and media buyingBudget allocation as per planning, fund managing, monitoring campaign cost ensuring ROIKnowledge and understanding of technology, new trends and social media innovations. Media buying, billing and follow- ups. Provide reports of purchases/ expenses/ invoices. Keep track of media buying and its uses. Track media expenditures to ensure business budget compliance. Proven experience as a Media Planner; programmatic Media buying experience is a must.,
Keyskills :
seodigital marketinggoogle analyticsmarketingadvertisingprogrammatic media buyingnew trendssocial mediamedia buyingdigital mediamedia marketingbrand awarenessmarketing campaignscustomer acquisitionbuying experiencebrandreachbuyingmetrics