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Senior Growth Marketer/Performance Marketing Manager

5.00 to 6.00 Years   Mumbai City   16 Aug, 2022
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaFinance / Accounts / TaxMarketing / Communication
EmploymentTypeFull-time

Job Description

    Senior Growth Marketer / Performance Marketing ManagerLooking for an experienced Senior Growth Marketer with a passion for unlocking DTC scale. This role will be responsible for all customer acquisition and retention programs, including strategizing, and implementing end to end direct marketing channels . You should have a high degree of ownership and be able to both think big and execute flawlessly. This is a unique opportunity to be part of an early stage startup to build and execute strategy from scratch.Key Responsibilities: - Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to drive strong return on investment and efficient CACs- End to end campaign execution, from strategy to implementation, optimization, reporting and analysis- Build and execute all email marketing programs, including owning the segmentation and deployment- Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-driven culture across teams- Collaborate with brand and creative to build assets to optimize performance- Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives- Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts Who you are:- An experienced performance marketer with a proven track record of growing an ecommerce business-5+ years of experience, preferably in a high-growth DTC brand- An analytical thinker with a proven ability to mine data for opportunities and actionable insights that are not readily apparent- Naturally curious about the customer and experienced in building brand-centric journeys that resonate with them- A pragmatic do-er, you have the ability to be scrappy and creative with resources to maximize impact- Proficient with email marketing platforms, managing paid media campaigns- Passionate about building and growing brands- Comfortable owning and being held accounting for business outcomes; motivated by targets, with experience setting goals, managing a budget, building forecasts, and delivering against monthly new customer, CPA, and LTV target- Comfortable with ambiguity- Self starting, entrepreneurial mindset and strong work ethicIf you are equally excited about strategizing as rolling up your sleeves to get work done, you should apply. This is a unique opportunity to build a brand from launch,

Keyskills :
business developmentreturn on investmentmarketingbrand managementadvertising

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