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Sr. Digital Media Planning Manager

5.00 to 7.00 Years   Mumbai City   04 Jan, 2022
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, LOr al, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.About the roleSenior Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis,Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.Some of the things we d like you to do:

  • Audience research in syndicated and 1st party data sources
  • Creative spec management
  • Creation of tactical plan presentation and supporting media plan templates
  • Creation of campaign analysis plan templates
  • Oversee the successful launch of campaigns using the Launch Tracker
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • QA of media plan set up conducted by various Activation team members
  • Collate commentary on media performance and conduct first review on quality
  • Adherence to team quality standard for reporting template and delivery
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
  • Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
  • At least 5-7 years experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
  • Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Ability to provide and meet forecasts of expected return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask
  • Proven problem solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team
  • Manage Performance Development Cycle and Review process for juniors
What you can expect from EssenceEssence s mission is to make advertising more valuable to the world. We do this by employing the world s very best talent to solve some of the toughest challenges of today s digital marketing landscape. It s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.,

Keyskills :
project managementcustomer relationsprocurementprogresssitedigital mediamedia planningmedia researchbrand planningproblem solvingtarget audiencedigital marketingbrandingidentity marketing

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