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ZEE - Associate Director - Brand Marketing (8-15 yrs)

8.00 to 13.00 Years   Mumbai City   30 Dec, 2021
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Associate Director - Brand Marketing - & TV ( Hindi GEC) - Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums- Finalization of the launches and brand sustenance activities in coordination with the business heads- Work closely with the programming and consumer research & insights teams for developing the brand calendar for the entire year- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand- To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception- Cost effective and ROI driven media planning & buying activities- Ensure support from the sales team- Constant innovation in terms of media and marketing strategies to keep ahead of competition- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities- Analyzing the value add of the campaign,

Keyskills :
financeadvisorycompliancereportingcustomer relationsonline reputation managementsocial mediamedia planningtactical planscost effectivemarket researchbrand marketingconsumer researchmarketing campaigns

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