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Programmatic Manager

10.00 to 15.00 Years   Mysore   02 Aug, 2021
Job LocationMysore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Roles and Responsibilities As a Programmatic Manager you will be responsible for launching, and managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Manager is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.

  • Owns day-to-day performance of campaigns completely accountable for tactics in market and according performance
  • Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
  • Trains senior analyst and lead level team members on more advanced programmatic buying best practices
  • Stakeholder Management
  • o Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
  • o Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization
  • o Active point person for agency on campaign performance, optimization, and reporting
  • o Active resource to junior team members for storytelling, QA ing, agency interaction
  • o Leading agency briefing discussions and collaborative planning meetings
  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 7 years
  • Able to communicate the value prop of programmatic media and buying and related technologies
  • Works with agency to develop client performance objectives and success metrics
  • Able to develop new ideas/techniques to showcase team value
  • People and client management
  • o Perform management
  • o Delivering as per agreed service levels
  • o Customer Satisfaction
  • ,

    Keyskills :
    ad serverdrive resultsoptimization strategiessopidealbuyingagencybiddingtacticsplanninganalysisbriefingcampaignsanalyticalimpressionperformancestorytellingDrive ChangePersonal Drive

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