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Assistant Brand Manager - FMCG (2-10 yrs)

2.00 to 7.00 Years   Navi Mumbai, Mumbai City   29 Nov, 2021
Job LocationNavi Mumbai, Mumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD,Marketing / Communication
EmploymentTypeFull-time

Job Description

Key Roles and Responsibilities :- Responsible for increasing the topline and bottomline of the Brand through Strategic Marketing interventions across all the trade channels (PAN India) by leveraging the brand Equity.- Innovation Project Management - Coordination / follow ups / managing cross functional teams.- Digital Campaigns - Responsible for driving digital footprint for the brand.- Campaign ideas , Planning & execution. - ATL Campaigns - Media Planning and Execution (TVC, Print, Digital, Strategic Brand associations with TV shows) - BTL Campaigns - Retail & Consumer Activation program planning and execution, Sampling activity for product trials etc. - Consumer Research - Interacting with consumers on regular basis for product testing, concept testing, brand health and competition brand tracking - Business Projections/Budgeting - Yearly targets, budget preparations, NPD projections , Gross Margins managing and tracking., Key Roles and Responsibilities :- Responsible for increasing the topline and bottomline of the Brand through Strategic Marketing interventions across all the trade channels (PAN India) by leveraging the brand Equity.- Innovation Project Management - Coordination / follow ups / managing cross functional teams.- Digital Campaigns - Responsible for driving digital footprint for the brand.- Campaign ideas , Planning & execution. - ATL Campaigns - Media Planning and Execution (TVC, Print, Digital, Strategic Brand associations with TV shows) - BTL Campaigns - Retail & Consumer Activation program planning and execution, Sampling activity for product trials etc. - Consumer Research - Interacting with consumers on regular basis for product testing, concept testing, brand health and competition brand tracking - Business Projections/Budgeting - Yearly targets, budget preparations, NPD projections , Gross Margins managing and tracking.,

Keyskills :
marketingsalesadvertisingbrand managementmarket researchmedia planningbrand trackingproduct testingprogram planningconsumer researchdigital campaignsproject management

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