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Manager - Brand Marketing - Life Insurance

3.00 to 8.00 Years   Navi Mumbai   26 Jan, 2023
Ace Consultants Pvt Ltd
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Brand and Product marketing is one of the core marketing functions at HDFC Life and is primarily responsible for ensuring that HDFC Life is always one of the most preferred private life insurance brands and is the most obvious choice amongst all to customers. We ensure brand remains relevant to customers through our communication efforts and drive awareness and visibility for our product offering.Duties and responsibilities :- Define and develop the business and marketing objectives and annual strategy for the category and design annual marketing calendar for the same- Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations) and product marketing to deliver the category objectives and monitoring/reporting the same- Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development- Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brand- Enhance brand differentiator Sar Utha Ke Jiyo through category initiatives- Drive visibility and awareness through relevant marketing efforts for key products/new products for the categories managed Provide campaign development support to teams (Product, Channel/ Experiential Marketing, etc)- Development and testing of creative, communication concepts and routes- Ensuring alignment and relevance of all creative / communication to customer needs and Co-ordinate effectively with Creative, Media & Online Agencies and drive innovation across- Ensure understanding of all processes for Brand, Accounting, operational, Risk, Audit and IRDA compliance and follow all laid down processes and compliance norms (Internal & External).,

Keyskills :
financial justificationriskirdaproduct marketingcampaign planningatlbranddesignbrand awarenesscampaign developmentconsumer behavior

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