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| Job Location | Noida |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Travel / Tourism |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Key Responsibilities:- Plan, implement and manage all paid campaigns to drive installs, traffic, and bookings.- Devise the plan for PPC, Affiliate and Performance marketing- Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple paid channels.- Own targets for bookings, installs and inorganic web traffic.- Setting up attribution models, multi-channel tracking.- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.- Define reporting framework, analytics, and ROI tracking for all paid campaignsProfile desired:- Similar experience of at-least 2-3 years in an ecommerce company- Well versed with paid campaign programs & tools, reporting tools, attribution models- We are looking for people with hands-on skills, domain knowledge and analytical capability.,
Keyskills :
strategyreporting toolsplanningmarketinglanding pagesanalyticsbudgetingppcreportingbookingsroitestingab testing