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| Job Location | Noida |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | FMCG / F&B |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Roles and ResponsibilitiesJOB PURPOSEJubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a 2000+ Restaurant with Multi Business, Multi Product, Multi Country Operations.Also with Indian consumers expanding their palate profile and seeking new experiences in cuisines, cooking styles and dishes, it becomes imperative that Jubilant FoodWorks offers this new age Indian consumer a variety of products that are in line with ever evolving consumer demands.Since, In Jubilant, we believe that all Innovations must at their very core, strengthen the equity of the lead brand and also drive significant top-lines for the organisation it will be critical to view all innovations with that lens.Along with the innovation role, the incumbent will also be responsible with conceptualizing the business driving activities online (on app) as well as offline (store level) using traditional ATL channels (TV, non-TV and digital) and well as the new age channels (CRM, in app visibility)Looking forward to hire 2 Sr. Managers to lead respective categories for Dominos: Entry Level Offerings and Premium Offerings.KEY ACCOUNTABILITIES:1) Innovation:- Build a very strong understanding of premium consumers especially in the QSR category, understanding of occasions and demand moments- Use the detailed understanding of consumer to craft business strategy and arrive at the innovation pipeline for the premium or entry level consumers- Own project management of the NPD process end to end (Ideation, creation of product, consumer validation, in market launch)- Develop entry strategy and launch of new products. This will involve developing the full marketing mix including operations strategy, launch specifics and all ATL/BTL initiatives for year 1.2) P&L Ownership of P&L for Premium part of the portfolio:a. Drive topline and bottom line for the entry level portfolio throughi. Devising business growth strategies to drive existing entry level product offerings (like Pizza Mania) through levers of ATL (TV or Non TV and brand digital), CRM and in app properties on home page, menu, cart etcii. Increasing frequency of purchase of existing portfolio buyersiii. Utilize instore and local activation strategy to increase awareness of Dominos entry level offerings, sides, beverages etc.- Work closely with the Chef team, operations and supply chain team to bring idea to life- Manage all research needs- product sensory evaluations, copy testing etc- Drive working relationship with all agency partners including creative agency, media agency partners and on ground activation partnersDesired Candidate ProfileQUALIFICATIONS, EXPERIENCE & SKILLS:- MBA from top institutes with 7-8 years experience in companies like Dabur, ITC, Britannia, GSK, Nestle. Atleast +5 years of brand management experience- Brand Management + Innovation experience is a must. Foods experience is good to have but not a must. Ideally should have experience of building categories / brand in a consumer tech set up- Worked with leading consumer oriented brands and categories and having been an integral part of major campaigns and product launches.- Experience of forging great working relationships with multiple internal and external stakeholders including agency partners and support functions like operations and supply chain,
Keyskills :
salesbusiness strategyaccountancycreative agencymarketing mixbrand managementltdmisnew agetake orderssupply chainbusiness growthproduct offeringsgrowth strategiesfinanceentry levelbusiness growth strategiesproject managementcopy testi