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Lead - Digital Marketing/Campaign Efficiency - NBFC

3.00 to 5.00 Years   Pune   06 Jun, 2023
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Lead Digital Marketing - Campaign Efficiency | NBFC Our Client is focused on lending, asset management, wealth management and insurance with employee base 20k across India. Roles and Responsibilities:- Responsible for driving end to end campaign efficiency for App businesses.- Campaign efficiency needs to run like project with 2 KPIs - ensuring that leads are reaching call center on real time along with variables which can define priority & ensuring higher conversions at call center. Second KPI is totally dependent on first KPI but will be measured separately.- Business Engagement & ownership- Engagement with performance team for funnel understanding to build efficiency- Daily engagement with business call center campaign managers to understand the business nuances and handling the same in solution Data Intelligence: - Getting data view created of leads movement to call center.- Bringing TAT, priority of leads and other variable view in dashboards- Working closely with Data IT team on proposed solution for realtime communication Campaign Monitoring & improvement: - Driving team towards finding new segments and using the same for continuous TAT improvementCreating framework across all businesses for A/B testing framework and monitoring results. Desired Candidate Profile: - 5-8 years of experience- 3-5 years experience into Financial industry with digital marketing experience- Excellent data related acumen for taking business decisions and create growth path- Understanding of mobile app industry i.e. technology & data understanding (like segmentation)- Should have experience about mobile app communication platforms,

Keyskills :
wealth managementdigital marketingasset managementmonitoringcall center

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