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Lead - Marketing/Senior Lead - Marketing

5.00 to 7.00 Years   Pune   02 Aug, 2021
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software,Sales / BD
EmploymentTypeFull-time

Job Description

* Duties and Responsibilities - PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) Spearhead a team of 3 Customer Experience (CX) Designers and 2 UX Writers to facilitate design thinking and deliver an engaging customer-focused digital experience across company assets like website customer service portal and more. Facilitate customer-centered design thinking to create customer journeys identify pain points and design solutions that deliver superior digital customer experience. Translate business requirements into compelling UIUX solutions and develop end-to-end customer journey maps basis the user behaviour analysis customer segments and personas. Analyse and map consumer behaviour on all assets using digital experience analytics platforms like Contentsquare Smartlook Glassbox etc. Create a framework for online usability testing of customer journeys objectively evaluate and refine the concepts of UIUX based on the output of the test. Define own and deliver the KPIs for a zero-error environment increased journey completion rate and high NPS. Develop an effective and engaging UX content and micro-content practice that enables customer journeys. Work with cross-functional teams to directly influence customer roadmaps that delivers best-in-class digital experiences. Build a partner ecosystem to deliver the CX objectives for the company. Continuously assess customer experience trends and market landscape to generate most up-to-date insights findings and the best customer-centric UIUX practices across platforms. Ideate and build a comprehensive library of interactive prototypes to define the micro interactions and micro animations. TEAM DEVELOPMENT Lead inspire and groom team members to professional heights playing a key role in their career development. Engage the team to set-up a creative design analytical and hypothesis-driven approach to improve their performance and become a well-rounded customer experience designer. Create opportunities for them to push above their weight. Clearly establish individual performance expectations and evaluation metrics and regularly review individual performances. Guide and align them to the company s culture and develop their inter-personal and stakeholder management skills. , * Educational Qualifications Qualifications & Work Experience 5+ years of related experience with a bachelor s or master s degree in UI/UX Design, Interaction Design, Customer Experience Design, or a related field Expert understanding of user experience and user-centered design approaches Familiarity with experience design tools and technologies (e.g. Sketch, InVision, Adobe Illustrator etc.) Detail-orientation with experience and will to continuously learn, adapt and evolve Creating and measuring the success and impact of your CX designs Experienced in designing responsive websites as well as mobile apps Understanding of iOS and Android design guidelines Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems. Excellent communication skills to be able to present their work and ideas to the leadership team.

Keyskills :
team managementcustomer relationsdeliverydocumentationautomationcustomer experience designuser experiencedesign thinkingcreative designcustomer serviceteam development

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