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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
* Duties and Responsibilities - ROLES AND RESPONSIBILITIES 1. Content Strategy Build and implement the content strategy to meet various business objectives like increase in traffic leads product awareness Manage the content channel & lever matrix to drive business outcomes with the lowest cost of acquisition Devise the content strategy for new digital destinations (web & app) as well as provide governance to business authored content Create a content framework that talks to a varied TG (mass-affluent 25-45 years tier 1-4 cities/towns) mixes formats and languages (English & vernacular) 2. Content production Complete responsibility for all on and off-us content to drive traffic and impact business Ability to write/edit clear and concise content unique to the platform Basis Performance Marketings (PM) objectives defining the strategy creating the monthly production pipeline reviewing and editing every SINGLE piece of content that goes out on the www Increase CTR OR and other critical metrics for all content production for PM Manage the expansive agency and freelancer ecosystem to support high-scale content production 3. Capabilities Drive the development of content capabilities around production automation distribution and amplification thereby leading to a reduction in TAT and costs Identifying opportunities for new formats and channels for content marketing 4. Content for customer journeys Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience across digital destinations Understanding the various customer journeys on digital destinations and devising & executing a content strategy for them Using data to understand where customer drop-offs and pain points are; revising content accordingly Integrate customer feedback and business requirements into both new and current product experiences. Collaborate with UI designers product teams to craft and hone language across a variety of contexts from UI components to conversation building blocks to editorial content 5. Customer obsession and governance Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience Zero tolerance for content & communication errors Develop a comprehensive content guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice. Create checks and balances in the system so that all customer-facing content is first time right every time 6. Performance tracking Tracking and analyzing production traffic and engagement metrics Gauge efficacy of content produced and drive changes wherever needed 7. People management and coaching Inspire and influence others to think differently solve problems and seize opportunities , * PROFESSIONAL EXPERIENCE AND QUALIFICATION 6-8 years of relevant experience in the space of content marketing, experience in Customer Experience and Digital Marketing will be an advantage Masters in Mass Communication from Tier 1 colleges; certification in digital marketing/content marketing will be a bonus Excellent command over the English language Hands-on experience of writing, editing and Content Governance tools Sound understanding of SEO (including technical SEO) and Google Analytics Ability to handle complex briefs and ideate out of the box Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences Detailed orientation & very structured thinking, think of customers entire journey and experience. A strong leader having managed high-performance teams and collaborated with cross-functional teams
Keyskills :
team managementcustomer relationsdeliverydocumentationautomationcustomer focusgoogle analyticscontent strategyenglish languageinfluence others