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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Key Skills :SQL Python R R Programming SAS Web Analytics tools Omniture CRM Baner Pune Data Analytics WebTrends Google Analytics AdWords AdCenter DoubleClick MediaMath Exact Target Description:Position: Performance Analytics Years of Experience: 2 to 5 Years Qualifications: Bachelors / Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering Job Location: Baner, Pune Role and Responsibilities 1. Engage directly with the client to understand marketing objectives 2. Architect solutions & provide recommendations that drive results on client campaigns & objectives 3. Deliver practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior study, portfolio diagnostics, competitive analysis and industry economics research. 4. Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/ marketing performance evaluation. 5. Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement 6. Manage the day to day core insights/ trends of our digital marketing programs to help guide optimization efforts 7. Develop custom performance reporting and analyses across multiple channels/ clients 8. Build and manage statistical models in SQL/ Hadoop-Hive and SAS/ R/ Python 9. Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines Job Specifications (Skill and Knowledge required): 1. 2 - 5 years of industry experience required 2. Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required 3. Strong experience with a querying language (SQL) and an analytics language (SAS or R) required 4. Experience with Python a plus 5. Strong experience in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) required 6. Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) preferred 7. Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful 8. Understanding of relational databases and familiarity with data processing 9. Past experience in CRM Data Analytics (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.) preferred 10. Excellent written and oral presentation skills 11. Strong problem solving and consulting skills Function:IT Role:Other Analytics/ Business Intelligence Industry:IT/ Computers - Software Summary:Engage directly with the client to understand marketing objectives, Architect solutions & provide recommendations that drive results on client campaigns & objectives, Deliver practical & actionable recommendations based upon marketing intelligence. The email address is required and cannot be empty The input is not a valid email address,
Keyskills :
bingads modeldesign webanalytics driveresults dataanalytics lifetimevalue dataprocessing problemsolving googleanalytics digitalmarketing marketingprograms presentationskills anicsearch competiti