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Senior Associate -Campaign Operations/Marketing Automation

3.00 to 6.00 Years   Pune   12 Apr, 2021
Fidelity National Information Services, Inc
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor of Commerce/Business Travel Percentage : 25%Are you curious, motivated, and forward-thinking At FIS you ll have the opportunity to work on some of the most challenging and relevant issues in financial services and technology. Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate and above all fun.About the teamCampaign Operations is part of the Center of Excellence function and deals with Marketing activities on the global level. The team specializes in , delivering planning, governance and support functions to allow core marketing functions to focus on delivering value.The team is involved in building a foundation for excellence by reinforcing marketing strategy with metrics, infrastructure, business processes, best practices and reporting.What you will be doingThe Campaign Operations Specialist, Campaign Operations, is ultimately responsible for the design, development, execution and follow-up of FIS marketing campaigns. Working with Product Marketing teams this role will ensure best practices are established and followed for campaign creation, delivery and follow-up. This role owns the day-to-day management of all outbound and inbound marketing campaigns and their follow-up reporting. Success in this role depends on the ability to develop a common set of campaign standards and best practices that support FIS financial and business objectivesWhat you bring:Knowledge / Experience

  • Experience with campaign management and pipeline progression
  • In-depth working knowledge of Microsoft Dynamics / Salesforce.com, Marketo, Bizible and Workfront
  • Managing multiple projects for different stakeholders
  • Experience in reporting and analysis of sales and marketing data
  • Well versed with creating emails and web marketing
Skills
  • Thorough understanding of CRM and marketing automation solutions
  • Detailed use of html, css / javascript/ API
  • Strong relationship builder with marketing/sales functions
  • Change management
  • Verbal/written communication
  • Problem solving
  • Time management and planning
  • Project management
  • Campaign performance reporting
Essential ResponsibilitiesStandardize approach to campaign management, working in partnership with sales and product marketing to deliver effective marketing campaigns that support and grow the sales pipeline through; database building, segmentation, lead assignment, campaign follow-up and reporting. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Review and recommend tech stack as per changing business requirement Actively monitor and engage in the discovery of new and updated marketing technology, maintaining relevant best practice knowledge and expertise in the field. Proactively identify areas for account growth, presenting technology and solutions which drive revenue through new and existing relationships. Provide marketing automation consultancy, guiding stakeholders with best practice implementation and execution of multi-channel digital marketing strategies within a variety of marketing automation platforms.Work with the Product Marketing and other marketing teams to determine the campaign budget and manage expenses to that budget and ensure this is reflected in Microsoft Dynamics and Marketo for effective ROI reporting. Maintain campaign calendar to provide full transparency of marketing activity and ensure all deadlines and SLAs are met. Prior to any campaign roll out, manage, pilot and test all elements of the program /campaign to understand the best campaign strategy. Setting and defining campaign targets and measurements for success. Continuously reviewing these measures and monitoring campaign costs. Briefing BDM team with pre and post campaign calling projects to ensure they have the resources scheduled and campaign content reviewed prior to execution and in preparation for opportunity assignments by the Data Stewards. Build a rules based approach for opportunity follow-up / hand-off to BDM / Sales and on a monthly basis track the success of marketing operations impact on the sales pipeline. Maintain active statuses on campaigns and ensure Data Stewards are aware for task and opportunity lead assignments. Resending of outbound content campaign EDMs to unengaged subscribers as requested by the Product Marketing teams. Report on campaign performance and monitor against past performance and planned expectations. Setting up tracking systems for marketing campaigns and online activities.Qualifications
  • Bachelor s degree required
  • Master s degree/MBA preferred but not required
Competencies
  • Fluent in English
  • Excellent communicator ability to discuss technical and commercial solutions to internal and external parties and adapt depending on the technical or business focus of the discussion
  • Attention to detail track record of authoring high quality documentation
  • Organized approach manage and adapt priorities according to client and internal requirements
  • Self-starter but team mindset - work autonomously and as part of a global team
What we offer you
  • A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
  • A broad range of professional education and personal development possibilities FIS is your final career step!
  • A competitive salary and benefits
  • A variety of career development tools, resources and opportunities.
Privacy StatementFIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.Sourcing ModelRecruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.#pridepass,

Keyskills :
center of excellenceonline privacytracking systemsdigital marketingproduct marketinginbound marketingdatabase buildingdevelopment toolsfinancial services

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