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Job Location | Pune |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Telecom / ISP |
Functional Area | Internet Marketing |
EmploymentType | Full-time |
Developing, Planning, Executing, Analysing Reporting of Digital Marketing campaigns to drive relevant inbound traffic and conversions (On Page Off page) Ensuring maximum ROI for all digital marketing campaigns. Budget related planning control creation. Evaluation of target audience, marketing conditions competitor data. Website curation Improving overall UX . Online reputation management. Data driven decision making to tweak strategies in real time (Working with Google Analytics/ Webmasters, etc). Managing .htaccess, robots.txt, sitemap, metadata of website. A/ B testing. Optimising Landing pages reducing bounce rate . Overall optimisation of website using Webmasters/ Moz, etc. Building and managing a sustainable online eco- system for Megavenues using a content strategy, Back- linking Social Media - To drive relevant inbound traffic. Building and managing PPC campaigns on Google Adwords . Remarketing, Text Ads on Google Search Network as well as Image Ads on Google Display Network. Keyword analyses to ensure effective creation of ad copy . Enabling maximum ROI while ensuring Megavenues paid ads are ranked high on SERP. Creation Management of Megavenues social media properties strategies - Twitter/ FB/ Instagram, etc. End to end management and creation of rich engaging campaigns to drive brand awareness conversion. Building Managing FB/ Twitter/ Instagram ad campaigns. Building up- to- date campaigns to market Megavenues Mobile app . Conduct social media listening. Requirements of the role: Between 1- 3 years of experience in a similar role. Bachelor degree in Marketing. Certification in SEO/ SEM (Preferred). Google Adwords, Analytics certification (Preferred) . Qualified member of the CIM or equivalent. Experience managing PPC, SEO and Affiliate programmes. Experience working with Google - Adwords, Analytics, Webmasters . Experience working with Facebook, Instagram, Twitter - Ads. Experience understanding of HTML . Strong understanding of current online marketing concepts, strategy and best practices . Experience in Ecommerce Email marketing, and Social Media. Previous experience in a similar digital marketing role.,
Keyskills :
marketing websiteproduction textads socialmedia googlesearch landingpages ds emailmarketing eyw dresearch googleadw