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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
* Duties and Responsibilities - WHY THIS POSITION IS REQUIRED Search Marketing is a strategic asset to create psychological size and drive acquisition. We need a person who can execute the SEO strategy to achieve business objectives. KEY ROLES AND RESPONSIBILITIES ORGANIC SEARCH (SEO) Perform keyword research and manage the keyword portfolio in coordination with customer service objectives Monitor and evaluate search results and search performance across the major search channels on daily basis Drive on-page and off-page optimization for BFL digital assets Perform backlink analysis opportunity identification and optimization of rankings and link profile Execute search campaigns for various customer service initiatives Monitor and evaluate search performance across the major search channels to improve rankings PARTNERSHIPS AND CAPABILITIES Execute and optimize content programs for SEO Drive vertical content for search Manage SEO recommendations and implementation from external consultants and vendors PERFORMANCE MARKETING Deliver ROI through various search campaigns Improve CTR (click through rates) and consequent offtake Keyword monitoring across SEO and SEM KEY METRICS Search Engine rankings Search originated traffic & CTR Sourcing for various businesses from organic channels Backlinks & page authority Execution efficiency (TATs and delivery) , * ESSENTIAL SKILLS Search engine marketing expertise Campaign ROI and funnel management Link acquisition skills APTITUDE Stretch, speed and agility Passionate about possibilities PAST EXPERIENCE An MBA with 3-4 years experience as SEO Complete understanding of search engine trends Expert Knowledge of on-page and off-page white-hat SEO methodologies for desktop and mobile Expertise with SEO tools of the likes of Google Analytics, Google Webmasters, SEMrush, SEOmoz Strong analytical skills. Ability to analyze data and make recommendations
Keyskills :
digital assetsfinancemiscustomer servicebankinggoogle analyticsfilingkey metricsorganic searchsearch enginesearch engine marketingkeyword researchnbfc