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Activation Manager

1.00 to 10.00 Years Ahmedabad 20 Aug, 2026

Job Location	Ahmedabad
Education	Not Mentioned
Salary	Not Disclosed
Industry	FMCG / F&B
Functional Area	Product Marketing
EmploymentType	Full-time

Job Description

1. Experiential Strategy && IP Development Design and execute a nationwide Activation Calendar focused on consumer-facing events (e.g.,college fests, food festivals, concerts, and malls). Create and own Brand IPs (Intellectual Properties) that can be scaled annually to build long-termbrand equity. Partner with Radio, Event, and Creative Agencies to bring out-of-the-box engagement ideasto life.2. Event Execution & ManagementOversee the end-to-end execution of on-ground activations, ensuring "Best-in-Class" consumerexperience.Manage high-pressure environments like product launches or large public gatherings, ensuringthe brand is represented flawlessly. Coordinate with on-ground teams and external vendors to ensure technical and logisticalsuccess.3. Agency & Partnership Management Lead the briefing process for Activation and Event agencies, holding them accountable forcreativity and ROI. Leverage networks in the IP, Radio, and Entertainment industries to secure strategicpartnerships and sponsorships. Manage the activation budget, prioritizing high-impact consumer reach over traditional retailfabrication.4. Impact Measurement Define clear KPIs for every event (e.g., footfall, samples distributed, social media mentions, andlead generation). Conduct post-event evaluations to measure ROI and provide feedback for future campaigns.x

Keyskills :
brand promotionactivation

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