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Area Sales Manager - FMCG

1.00 to 5.00 Years   Ahmedabad   02 Aug, 2023
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    1/ ASM - Ahmedabad/Mumbai LocationAs discussed, please find the requirement details below - Area Sales Manager - Ahmedabad- General Trade- MBA pass-out from Tier 1 or Tier 2 colleges only (Tier 2 colleges like Welingkar, IRMA, KJ Somaiya etc.)- MBA pass-out batch 2018/2019/2020/2021- Male or Female candidates - Okay with both- Location - Work from Ahmedabad or Mumbai location. If candidate chooses Mumbai then they will have to travel 15 days in a month to Ahmedabad- FMCG industry onlyKRIs :1. Growth planning- Own and lead the growth agenda for the area: analyse internal and external data to identify, create and execute growth plans through systematic planning- Leverages trade marketing inputs(schemes/activation) effectively looking at the investment &opportunity to gain2. Business partnering : Develop strong win-win partnerships with channel and trade partners, including creating joint business plans with a medium to long-term view3. Coaching and skilling :- Coach, skill, guide and inspire a team to implement the growth agenda, achieve stretch goals and drive best in class processes, while ensuring personal growth and development4. Execution excellence :- Lead and track the execution of the growth agenda in the region, including key processes and pilot projects, with a focus on quality- Accurate stock planning & logistics and sales forecast at monthly levelTravel - To foster relationships and drive our growth agenda, you will need to travel regularly across your territory. You will likely spend 7-10 days traveling every month.2/ ASM - DelhiAs discussed, please find the requirement details below - Area Sales Manager - Delhi Modern Trade role- MBA pass-out from Tier 1 or Tier 2 colleges only- MBA pass-out batch 2018/2019/2020- Diversity (Female) candidates only- FMCG industry only- Candidate who is currently doing GT and is interested in MT, can also apply for this roleKRIs :Key Account Management :- Establish productive, win-win relationships with category, supply chain, commercial teams of regional and national chains across retail, cash & carry, pharma and beauty formats.- Develop monthly, quarterly, yearly business plans and activation calendar with chains at regional level in collaboration with KAM and CMM teams.- Explore opportunities/ additional events for collaboration with key accounts.- Review business performance monthly and ensure hygiene on fill rates and commercials.- Drive business for E- B2B portfolio as a Key Account Manager- Create and execute growth plans - Firm up sales development plan to drive month and quarter priorities of the channel/region- Detailed data analysis of Nielsen, Internal Sales, Customer Offtake and activation to understand the gap and opportunities & build plans basis that- Identify trends from the data, quantify sources of growth, correlate business growth with market intelligence and make SMART plans- Utilize trade marketing inputs effectively for highest sales returns- Competition understanding through customer discussions and field visits- Bring out opportunities and gaps for the larger team (especially KAM) to work upon Flawless Execution- Order fulfilment, delivering healthy fill rates to customers, ensuring listed assortment presence in stores.- Responsible to ensure execution of merchandising KPIs eg attendance, beat adherence, share of shelf (SOS), availability, promo execution, asset execution & management etc- Manage stock level planning, and sales forecast for the area at a monthly level- Drive process initiatives like EDGE (excellence in driving GCPL execution) score to take in-store execution to the next level- Work closely with KAM, CMM, Supply chain to understand the channel priorities on new launches/ channel specific plan- Robust plan to roll out GTM (go to market) strategy, superlative execution in terms of distribution and basic field efficienciesCommercial Management :- Ensure commercial adherence in promo execution from distributors and pricing check at store- Claim management from distributor to commercial team; and system through portal- Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and discuss with the Team- Build and lead a strong and capable team- Coach and inspire front line sales team to execute market plans, implement growth agenda, achieve stretch goals and drive best-in-class in-store execution- Optimize promoter allocation to drive higher efficiency and ROIThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
retailsupply chainkey accountbusiness developmenttrade marketingtier 2marketingsalesarea sales

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