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Associate Product Marketing Manager

4.00 to 8.00 Years   Ahmedabad   09 Mar, 2020
eInfochips
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

eInfochips is looking for experienced Associate Product Marketing Managers to drive eInfochips service offerings across multiple verticals including Aerospace, Semiconductor, Medical Devices etc. The Associate Product Marketing Manager is expected to work with Product Marketing Managers and help expand existing accounts and open new accounts through Account Based Marketing and lead gen activities. The Associate Product Marketing Manager is also expected to drive content generation (blogs, case studies, white papers) to demonstrate thought leadership.Responsibilities

  • Practice Marketing - Position and promote eInfochips services with global customers. Depth of engineering requirements within segments, deep familiarity and understanding of overall engineering R&D services eco-system is essential.
  • Product Marketing - Identify products / IPs to help accelerate customer engagements as well as generate product based revenue.
  • Strategic Partnerships - Execute partnership GTM activities (events webinars, joint press releases etc.). Experience in handling partnerships with companies like Microsoft, ThingWorx, Qualcomm, NVIDIA, IBM (Watson) is an advantage.
  • Lead generation - Plan and execute monthly, quarterly and annual lead generation resulting in opening new accounts and increased revenue
  • Collateral - Generate content for the website, case studies, white-papers, PPTs and videos
  • Market Research - Identify market trends, challenges and top prospects for new and existing service offerings in various industry segments
  • Internal Sales - Educate and support the sales and business-development team to close strategic business
  • Events and Trade Shows - Participate at relevant trade-shows to generate business leads
  • Analyst reports - Participate in analyst conferences, submit analyst RFIs.
Deliverables
  • GTM execution to drive measurable revenue results
  • Collateral portfolio for new and existing service offerings and products
  • Collaborate with engineering / delivery managers to address potential business
  • Marketing campaigns and events that generate qualified leads
Required Candidate profile
  • 4 - 8 years of experience in product management / product marketing roles for a technology company
  • BE in the technology domain and MBA from a Tier-1 B-School
  • Acumen to understand various business situations, and respond to changing market conditions
  • Excellent oral and written communication skills, client-facing experience are a plus
  • Experience in building critical and/or complex products is preferable
  • Excellent communication skills and ability to articulate thoughts and offerings in written, verbal or visual manner, and advanced proficiency with making Power Point Presentations.
Perks and Benefits As per Industry standards,

Keyskills :
marketing sales businessdevelopment strategy pricing openingnewaccounts tradeshows casestudies pressreleases marketresearch leadgeneration medicaldevices productmarketing productmanagement contentgeneration marketingcampaigns communication

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