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| Job Location | Ahmedabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Marketing / CommunicationSales / BD |
| EmploymentType | Full-time |
We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of our client s events and our own services through digital channels is a complex procedure. You will be well- versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Job Responsibilities Formulate strategies and run campaigns for events outsourcing their digital marketing to us. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to achieve the client s targets. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Research and analyze competitor advertising links. Acquire insight into online marketing trends and keep strategies up- to- date. Desired Qualification & Experience Proven experience as Digital Marketing Executive or similar role. Excellent understanding of digital marketing concepts and best practices. Experience with B2C social media, Google Adwords and email campaigns. Perfect knowledge of web analytics tools (e.g. Google Analytics). Skills and experience in creative content writing. Analytical mindset and critical thinking. Experience with A/ B and multivariate experiments. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Excellent communication and interpersonal skills. Events and online ticketing industry knowledge is a plus.,
Keyskills :
googleanalytics marketing research websiteproduction contentmanagement socialmedia webanalytics ds onlinemarketing creativecontent digitalchannels digitalmarketing optimizationstrategies ppc oogleadw