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Key Account Manager - Modern Trade

2.00 to 6.00 Years   Ahmedabad   05 Mar, 2021
Philips
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

nullKey Account Manager- Modern Trade Domestic AppliancesReports to: Modern Trade Sales LeaderJob location: BangaloreJob SummaryThe role involves driving Philips market share objectives on large format store Group by continuous engagement with Large format stores. Drive Account interactions and work in accordance with the cadence of Quarterly Business reviews with regular scorecards being published and progress on key KPIs updated.The incumbent would also be required to develop thorough understanding of Account s objectives of selling profitably and ensure the same while still delivering business results and living upto the platform expectations of faster rotations and healthy ROIs while still delivering higher than category growth for Philips.Key objective:

  • Deliver agreed business plan (across Business Groups) for assigned Modern Trade Account
  • Manage the Aligned Seller Program and deliver on revenue goals for the program anchoring key relationships
You are responsible for
  • Account Planning Joint Business Planning with Marketplace as well as Aligned seller, Deliver Revenue Target and Philips Mkt. Share and NPS (Net Promotor Score) Objectives.
  • Shopper Activation & Category Management Promotion and Shopper Activation planning, Category Development & Advisory with Key Strategic Accounts in partnership.
  • Sales Operation and Logistics Ensure fill rates of 85%+ for key SKUs, Upkeep of Product masters, On-shelf availability of must stock SKUs to bring down RepOOS, inventory planning for Seller.
  • Customer Profitability in-line with Budgets Trade Terms in accordance with Philips Commercial Policy, setting up KPIs on total investments and ensuring delivery on ROI benchmarks
  • Assortment & Distribution Selection planning, exclusive launches, NPI listing and build-up of Ratings & Reviews in line with benchmarks for successful scale up of new launches.
  • Manage Account Commercials Quarterly reconciliation and sign offs, Manage Receivables as per policy
  • Sales Planning Sales forecasting, monitoring sales results and reporting, exclusives launch planning, season planning
  • Work with trade marketing manager on content development and enhancement to improve overall customer experience of the brand
  • Marketing analytics Work through trade marketing Manager on improving search and awareness for the brand, selection of properties to deliver on KPIs impressions, conversions, RoAS
  • The role requires strong interpersonal skills as regular interactions would be required with Demand Planner, Customer Collaboration Officer in Supply Chain, Channel Commercial Controller in Finance and trade marketing Manager along with Category Marketing Managers for content creation, activation and selection planning
You are part of:The new Domestic Appliances India team will be led by Gulbahar Taurani. This team will be responsible for driving transformation, innovation and accelerated growth in India for business Domestic Appliances. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.To succeed in this role, you should have the following skills and experience
  • MBA degree in Sales and Marketing, Advertising, Economics or a related discipline
  • Proficiency in Sales, merchandising and marketplace management
  • 2-6 years of experience in handling National Key Accounts of similar scale, Sales and Marketing
  • Good interpersonal skills and high task orientation
  • Ability to work with cross functional teams ability to influence in absence of reporting relationship
  • Strong financial and analytical skills
  • Strong leadership skills, flexible team player
  • Excellent presentation and communications skills, both written and verbal
In return, we offer youA meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.Why should you join Domestic Appliances Philips Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to make their mark and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.,

Keyskills :
printer fleet managementstrong interpersonal skillshome caretrade salessupply chainmodern tradekey accountslarge formatmarket sharetrade marketingdigital strategycontent creationsteam generators

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