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| Job Location | Ahmedabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
A successful candidate should have worked in a startup- like environment with high levels of ownership and commitment for at least 2- 3 years. You should be able to create marketing plans after a highly intensive market and competition research and devise communication strategies for each plan accordingly. Should be courteous, courageous and able to lead major integrated marketing campaigns single- handedly. Job Responsibilities Planning and executing multichannel marketing campaigns for a global audience. Implement marketing strategy decided by the business and working with different stakeholders in the business to create maximum impact towards the brand and business. Manage the marketing and communications function including all digital marketing activities, communications calendar, brand, PR plan, and content development. Write collateral materials promoting company services. Develop presentations, positioning documents and sales tools to support both internal & external teams. Translate complex technical solutions into easy to comprehend marketing messages. Conducting research in the market to come up with the best marketing approach. Administer the company s website including overall positioning, content and messaging. Collect information from the sales team about ongoing campaigns and produce case studies for these campaigns to use inbound marketing efforts. Provide emergency communications advice and support, as needed. Oversee measurement of communication efforts and apply learnings to optimize the communication strategy. Desired Qualification & Experience Proven work experience as a Marketing Communications Specialist or similar role. Familiarity with B2B and B2C advertising campaigns. Knowledge of SEO and Google Analytics. Experience managing websites and/ or portal, digital marketing campaigns. Excellent verbal and written communication skills. Good presentation skills. Hands- on experience with web content management tools like WordPress. Events and online ticketing industry knowledge is a plus.,
Keyskills :
webcontentmanagement webcontent casestudies digitalmarketing inboundmarketing contentmanagement marketingstrategy marketingcampaigns integratedmarketing competitionresearch writtencommunication roductdi