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senior manager -pr and branding

7.00 to 8.00 Years   Ahmedabad   30 Jan, 2022
Confidential
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / CommunicationPublic Relations (PR)
EmploymentTypeFull-time

Job Description

    senior manager -pr and branding in ahmedabadRole: Senior Manager-PR and Branding Experience: 7+ years of relevant experience in a competitive market environment. Job Purpose: Plan, develop, and create, brand communications strategies that effectively describe and promote the organization. To do brand innovation, promotion, implementing of branding activities and strategize brand policies Responsilities:
    • Plan, develop and supervise the implementation of Brand communication strategies.
    • Increasing Brand Awareness through Promotion, Events, Local, etc.
    • Plan, implement and monitor long term promotional campaigns
    • Liaison & coordination with agencies for participating in various exhibitions.
    • Supervise the process of media buying and ensure that content is of high Quality and medium appropriateness.
    • Manage the communications budget and ensure that controls are in place to monitor and report Returns on Investments (ROI).
    • Advertising Agency Management / Vendor Management.
    • Set up processes to monitor compliance with branding norms of organization across operations, ensure that deviations are highlighted and managed.
    • Responsible for above the line & complete below the line advertising.
    • Conceptualize the design and layout of posters, banners, signages, brochures, etc & give approval for the same.
    • Create branding materials for the website, brochures, ads, campus signage, in room communications, wildlife sighting cards etc.
    • Handling all the outdoor marketing and promotions done through Sign Boards, Glow signs, Bill boards etc.
    • Organizing Press coverage for new service launches, changes in Board / shareholding of the company.
    • Competition analysis and organizing customers meet.
    • Brand management of the company website
    • Training subordinates on communication best practices and ensuring that contemporary methods for reaching internal target audiences are optimized.
    • Ensuring quality work and accuracy attributes.
    • Designing & implementing retail marketing strategies and managing relationship with retailers & distributors.
    Educational QualificationGraduate in any discipline and MBA/PGDM in Advertising / Mass Communication / Marketing from a reputed institute recognized by UGC/AICTE. skillsmarketing, brand management qualificationMBA/PGDM,

Keyskills :
above the lineadobe creative suitemedia buyingpress coveragebrand awarenessretail marketingservice launchesagency managementmass communicationbrand communication

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