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Senior Marketing Manager

7.00 to 10.00 Years   Ahmedabad   20 Apr, 2021
Red Hat, Inc
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Senior Marketing Manager - Hong Kong and TaiwanLocation Remote Hong KongPosting date 14 hours ago(4/19/2021 4:58 AM)Job ID 86351 Job summary The Red Hat Marketing team is looking for a Senior Marketing Manager for Hong Kong and Taiwan to join us. In this role, you will report to the director of marketing for Greater China (GCG). Youll develop and implement integrated marketing programs and campaigns, some of which will be centrally provided, targeting and nurturing existing and prospective direct customers and our channel and alliances business partners. Through these programs and campaigns, you will support Hong Kong and Taiwan business plans and lead brand awareness and demand generation activities, including customer and partner events, trade shows, digital promotions, advertisements, and PR in cooperation with GCG and Asia Pacific (APAC) marketing teams. As a Senior Marketing Manager, you will directly impact the achievement of our exponential business growth by teaming up with other marketing team members and senior sales leadership in the region. Your day-to-day work with Hong Kong and Taiwan regional sales director will be crucial to the success of your mission. Primary job responsibilities

  • Engage with Hong Kong and Taiwan sales and partner management teams, as well as with APAC and GCG regional marketing teams, to define, prioritize, and implement marketing programs and campaigns with our existing and prospective customers and selected local partners and alliances
  • Engage with selected local resellers and distributors to create and lead marketing campaigns to grow revenue and sales opportunities
  • Use a broad mix of marketing programs, e.g., event marketing, social media, and direct marketing for named accounts and customers to generate interest and demand
  • Track and monitor the ROIs of programs and investment by engaging with partner marketing teams and channel sales resources to ensure that the value is quantified and captured for future investment
  • Engage with sales management and sales teams to educate field sales representatives on the value proposition of open source, Red Hat s portfolio of solutions, and how to convince customers to select our solutions
  • Follow lead management processes and metrics to ensure the success of campaigns
  • Apply the right marketing tools and systems as appropriate, including web content submissions and management
  • Serve as a budget manager and facilitate the relationship
Required skills
  • 7-10 years of experience in a variety of marketing areas within the IT sector; both direct and channel marketing experience are a plus
  • Extensive familiarity with events planning and management
  • Knowledgeable and experienced in Hong Kong market; Taiwan marketing experience is a plus
  • Good knowledge of tools and processes related to go-to-market campaigns
  • Bachelors degree in marketing, business, or a relevant field is a plus
#LI-REMOTE About Red Hat Red Hat is the world s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.OptionsApplyApplyShareSorry the Share function is not working properly at this moment. Please refresh the page and try again later.Share on your newsfeed,

Keyskills :
digital marketingfield saleshybrid cloudmarketingit sectoropen sourceregional salesstrategysalesadvertisingopen source softwaretrade showschannel salesgreater chinaweb contentsocial media

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