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| Job Location | Ahmedabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software,Web / Mobile Technologies |
| EmploymentType | Full-time |
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/ B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO and SEM BS/ MS degree in a quantitative, test-driven field Requirements: BE-IT / B-Tech / BSc-IT / MSc-IT / MCA Basic Skills: Good written, communication and anarchically sound. An enthusiast, good learner and team player.,
Keyskills :
paid search campaignssearch engine marketingsearch engine optimizationsearch enginelink buildinglanding pagesbid managementgoogle analyticscontent creationcustomer acquisitionoptimization strategiesseoppccsssemroihtmltestsmscitsearch