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Social Media Marketing Executive Paid Ads & Lead Generation

1.00 to 10.00 Years   Ahmedabad   09 Sep, 2026
Hiresium Technologies India LLP Hiring For HTBG Global Pvt Ltd
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaIT Operations / EDP / MIS
EmploymentTypeFull-time

Job Description

    We looking for an experienced Social Media Marketing Executive Paid Ads & Lead Generation who can independently manage and optimize digital marketing campaigns focused on lead generation, conversions, and ROI.The ideal candidate should have strong hands-on experience with Meta Ads, PPC, lead generation, analytics, email marketing, content creation, and campaign optimization. Candidates with IT industry experience will be preferred.Key Responsibilities
    • Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
    • Manage PPC and paid advertising campaigns focused on lead generation and conversions.
    • Develop audience targeting, retargeting, conversion funnels, and campaign strategies.
    • Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
    • Monitor CPL, CPC, CTR, conversions, ROAS, ROI, and campaign performance.
    • Set up and monitor Meta Pixel, conversion events, tracking, and analytics.
    • Plan and execute email marketing and lead-nurturing campaigns.
    • Conduct keyword research for paid and organic marketing initiatives.
    • Create social media creatives using Canva, Figma, Adobe XD, or similar tools.
    • Develop engaging ad copies, captions, email content, and marketing materials.
    • Prepare campaign performance reports and provide actionable insights.
    • Stay updated with the latest digital marketing trends, tools, and platform algorithms.
    Requirements
    • Minimum 3 years of hands-on experience in Social Media Marketing, Paid Ads, PPC, or Digital Marketing.
    • Strong practical knowledge of Meta Ads Manager and lead-generation campaigns.
    • Experience managing advertising budgets and optimizing campaigns for ROI.
    • Good understanding of audience targeting, retargeting, funnels, and A/B testing.
    • Experience with Meta Pixel, conversion tracking, Google Analytics, and campaign analytics.
    • Knowledge of email marketing and lead nurturing.
    • Ability to create marketing creatives using Canva, Figma, Adobe XD, or similar tools.
    • Strong content writing and communication skills.
    • Good understanding of CPL, CPC, CTR, Conversion Rate, ROAS, and ROI.
    • Strong analytical and data-driven approach.
    • IT industry experience will be an added advantage.
    What the Company Offers
    • Performance-driven work environment
    • Exposure to campaigns across multiple industries
    • Professional growth and learning opportunities
    • Flexible work environment
    • Paid time off
    • Collaborative and growth-oriented team
    Job DetailsLocation: Bopal, Ahmedabad Work Mode: On-site / In-person Working Days: Monday Friday Working Hours: 1:00 PM 9:30 PM Experience: 3 Years Salary: 3,00,000 Joining: Immediate Joiners PreferredInterested CandidatesInterested candidates can share their updated CV along with details of their current location, total experience, relevant Paid Ads/Meta Ads experience, current salary, expected salary, and notice period.

Keyskills :
email marketingsocial media marketinggoogle analyticslead generationppcinstagram marketingpaid advertisingcampaign optimization

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