Assistant Manager, eCommerce Content Marketing

Job Description

Role Overview:As an Assistant Manager - Ecommerce Content Marketing at Levi Strauss & Co., you will be responsible for leading the digital content strategy and execution for the e-commerce business. Your role involves developing and executing a comprehensive e-commerce content marketing strategy aligned with business goals and brand priorities. Reporting to the Manager, Marketing, you will play a crucial role in ensuring that Levis remains the preferred denim brand among consumers.Key Responsibilities:- Develop and execute a comprehensive e-commerce content marketing strategy aligned with business goals, key consumer moments, and brand priorities.- Build and manage the e-comm calendar in alignment with marketing campaigns and commercial objectives.- Leverage market trends, consumer insights, and competitive analysis to refine content strategy; define and track KPIs for continuous improvement.- Plan and execute paid media campaigns across Google Ads, Meta, and display networks; lead SEO initiatives to grow organic traffic.- Design targeted email campaigns for acquisition, retention, and cross-selling; drive engagement through compelling digital and social storytelling.- Oversee creation of high-quality, brand-consistent content across e-commerce, CRM, and performance channels, collaborating with internal teams and agencies.- Ensure seamless execution of campaigns across Levi.in and media touchpoints.- Develop and manage content pillars such as blogs, PDPs, videos, and infographics, optimized for platform-specific requirements and trends.- Plan and lead PDP and platform-specific shoots, ensuring visual quality and brand alignment in partnership with agencies.- Continuously improve onsite experience through tactical content interventions and communication enhancements.- Track key content performance metrics (traffic, engagement, conversion) and use insights to optimize effectiveness and consumer engagement.- Partner with agencies, vendors, and production houses for timely and high-quality campaign execution.Qualifications Required:- Strong understanding of content marketing principles and digital best practices.- Proven experience in managing vendors, production houses, and creative agencies.- Excellent writing and editing skills, with the ability to create compelling and brand-aligned content.- Experience working with content management systems (CMS) and analytics platforms.- Knowledge of e-commerce platforms, digital consumer behavior, and conversion optimization strategies.- Strong analytical skills to measure and report on content performance.- Ability to work collaboratively across teams in a fast-paced, dynamic environment.About the Company:Levi Strauss & Co. is an iconic global brand that is shaping the future of denim. Working at Levi Strauss & Co. provides you with the opportunity to be part of a fast-growing e-commerce landscape with chances to innovate. You will collaborate with creative minds and industry experts in a dynamic, inclusive, and inspiring work culture.Note: Benefits, Equal Opportunity Employer statement, and Location details have been omitted as per the provided instructions. Role Overview:As an Assistant Manager - Ecommerce Content Marketing at Levi Strauss & Co., you will be responsible for leading the digital content strategy and execution for the e-commerce business. Your role involves developing and executing a comprehensive e-commerce content marketing strategy aligned with business goals and brand priorities. Reporting to the Manager, Marketing, you will play a crucial role in ensuring that Levis remains the preferred denim brand among consumers.Key Responsibilities:- Develop and execute a comprehensive e-commerce content marketing strategy aligned with business goals, key consumer moments, and brand priorities.- Build and manage the e-comm calendar in alignment with marketing campaigns and commercial objectives.- Leverage market trends, consumer insights, and competitive analysis to refine content strategy; define and track KPIs for continuous improvement.- Plan and execute paid media campaigns across Google Ads, Meta, and display networks; lead SEO initiatives to grow organic traffic.- Design targeted email campaigns for acquisition, retention, and cross-selling; drive engagement through compelling digital and social storytelling.- Oversee creation of high-quality, brand-consistent content across e-commerce, CRM, and performance channels, collaborating with internal teams and agencies.- Ensure seamless execution of campaigns across Levi.in and media touchpoints.- Develop and manage content pillars such as blogs, PDPs, videos, and infographics, optimized for platform-specific requirements and trends.- Plan and lead PDP and platform-specific shoots, ensuring visual quality and brand alignment in partnership with agencies.- Continuously improve onsite experience through tactical content interventions and communication enhancements.- Trac

Keyskills :
Digital MarketingContent CreationSEOEmail MarketingConsumer InsightsCompetitive AnalysisContent Management SystemsAnalytical SkillsEcommerce TrendsPaid Media CampaignsAnalytics Platforms